Director of Engineering, Digital Consumer Products

Director of Engineering, Digital Consumer Products

Location:

Remote (hybrid team with presence in Lincolnshire, IL)

Reports To:

Senior Director of Digital Engineering Direct Reports:
Engineering Managers, QA Manager Team Size: 5–15 (engineers, QA, managers)

Role Overview Camping World is seeking a Director of Engineering, Digital Consumer Products to lead engineering and QA teams across our consumer-facing digital portfolio, including RV and retail eCommerce.

You will own the technical direction and delivery of modern, scalable digital experiences supporting the full lifecycle of RV ownership—from discovery and purchase to service and long-term engagement. Core product areas include RV search and lead generation, eCommerce browsing and purchase flows powered by Salesforce Commerce Cloud, and service flows.

This is a strategic leadership role with deep architectural involvement. You will lead primarily through managers, but are expected to contribute to architecture decisions, review code and PRs, and occasionally roll up your sleeves to write code when the situation calls for it. A defining aspect of this role is leading the adoption of AI-powered development tools and practices—helping your teams leverage AI coding assistants and AI-driven testing tools to materially improve development speed and quality.

Key Responsibilities

AI-Augmented Engineering Practices Champion the adoption of AI coding assistants (e.g., Cursor, Claude Code) across engineering teams, establishing workflows that measurably improve development velocity and code quality.

Evaluate and integrate AI-powered testing and QA tools into the development lifecycle, improving test coverage and defect detection.

Build a culture of experimentation around AI tooling—setting learning goals, running pilots, measuring outcomes, and scaling what works.

Stay current on emerging AI development tools and practices, serving as the team’s primary advocate and educator for AI-enhanced workflows.

Engineering Leadership & Delivery Lead engineering teams responsible for delivering consumer-facing digital products across web experiences, including:

RV search, browsing, and lead generation flows

Retail eCommerce search, browsing, and purchase capabilities (Salesforce Commerce Cloud)
Service flows (service scheduling, service status)
Collaborate with Product Management to align on roadmaps, priorities, and trade-offs.

Own the end-to-end software development lifecycle, from architecture and design through development, testing, deployment, and ongoing optimization.

Drive predictable, high-quality delivery through strong planning and prioritization.

Ensure strong incident management, monitoring, and continuous improvement processes.

Technical Strategy & Architecture Define and evolve the technical architecture to support an integrated, omnichannel customer experience across a hybrid infrastructure (Vercel, Azure/AKS, Salesforce Commerce Cloud, Heroku – legacy apps).Drive modernization efforts, including cloud migration, API development, microservices adoption, and platform scalability.

Contribute directly to architecture decisions and participate in code/PR reviews to maintain technical standards.

Establish and enforce best practices for system design, code quality, testing, and observability.

Ensure systems are designed for performance, security, resilience, and extensibility.

Cross-Functional Collaboration Partner closely with Product Management to translate business objectives into technical execution plans.

Collaborate with Marketing and SEO teams to ensure site performance, discoverability, and campaign support.

Work with Data and Analytics teams to support measurement, experimentation, and data-informed product decisions.

Coordinate with IT and Infrastructure teams on platform reliability, security, and shared services.

Build toward eventual ownership of website tagging and tracking capabilities (Google Tag Manager, GA4, Segment), including hiring and developing a dedicated team.

People Leadership & Team Development Lead, mentor, and grow a team of engineering managers and engineers across a hybrid remote/in-office structure.

Build a strong engineering culture focused on…