Sr Manager Marketing Tech Enablement

Description

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed.

We’re proud to share our story and Make Amazing Happen at CDW.

The Senior Marketing Tech Enablement Manager will serve as the technical architecture authority for marketing automation and CDW’s marketing technology ecosystem. This role owns platform intake, triage, and the overall health of our martech ecosystem. They partner closely with IT and technology teams to ensure scalable system design, stable integrations, and a proactive roadmap for feature development.
In addition, this role will be responsible for designing, implementing, and governing API-driven, cloud-native integrations across CDP, CRM, journey orchestration, analytics, and activation platforms.

• Own and define the end-to-end architecture for the marketing automation and martech ecosystem, ensuring platforms, data flows, and integrations are reliable, scalable, and aligned with enterprise IT standards.
• Translate marketing requirements into technical specifications and architectural solutions.
• Own the intake queue for marketing platform requests, incidents, enhancements, and defects.
• Triage and prioritize issues, determine root causes, and coordinate with IT and vendors to drive timely resolution.
• Partner with IT and Data teams to maintain alignment on data models, APIs, middleware, and infrastructure.
• Design and document RESTful APIs including authentication, rate limiting, troubleshooting, versioning, and error handling, and evaluate Mar Tech platforms for API maturity and integration complexity.

• Architect cloud-native integration solutions leveraging AWS, Azure, or equivalent platforms.
• Design scalable ingestion pipelines supporting batch and real-time flows.
• Establish monitoring, logging, and observability standards.
• Ensure secure handling of PII and compliance with governance standards.
• Evaluate technical debt and recommend re-architecture strategies.

• Maintain ongoing health, performance, and governance for platforms like Marketo, SFMC, Salesforce CRM, AEP/RTCDP, , and analytics tools.
• Ensure documentation, system configurations, integrations, and automations follow consistent governance and version control.
• Monitor platform usage, security, and stability, escalating risks proactively.
• Establish integration guardrails and governance standards.
• Maintain system diagrams, sequence diagrams, and API documentation.
• Oversee vendor technical deliverables for architectural compliance.

• Own the feature development lifecycle—from gathering requirements to prioritization, solutioning, QA, rollout, and change management.
• Maintain a forward-looking roadmap that aligns with marketing strategy, business needs, and enterprise technology direction.
• Translate architectural designs into technical documentation and executive summaries.
• Build, mentor, and develop a high‑performing Marketing Technology team, including coaching team members on stakeholder management, strategic thinking, and technical skills.
• Accountability for setting team priorities, capacity planning, and resource allocation.
• Drive alignment and capability adoption by partnering with Marketing, Sales, Rev Ops, Data, and Digital teams to translate complex architectural concepts into clear documentation and ensure organization‑wide understanding and adoption of new Mar Tech capabilities.

• Manage technical resource allocation and integration capacity planning.
• Oversee end-to-end Mar Tech implementations.
• Guide integration roadmap prioritization based on scalability and risk.

• Champion modernization through composable architecture and API-first design.
• Stay current on evolving API standards…