Associate Vice President of Enrollment

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Regular Full-Time Full Time BE Elsah, IL, US

7 days ago Requisition

Salary Range: $ To $ Annually

Title: Associate Vice President of Enrollment

Department/

Location:

Office of Admissions for Principia College

Position Type: Full-time, 12-month

Organizational Relationships: Reports to the College President. Sits on the Senior Leadership Team, Cabinet, Strategic Enrollment Coordinating Team, President’s Council, and the IMPACT team. The Dean of Admissions, Director of Marketing & Communication, and the Office Manager report to this position.

The Associate Vice President of Enrollment (AVPE) advances Principia College by shaping and leading a strategic, cohesive, results-oriented and mission-aligned approach to recruitment, admissions, marketing, communications, and strategic enrollment management. Reporting to the College President and serving as a key member of cross-institution teams, this role plays a critical part in stewarding enrollment health, strengthening Principia’s brand and story, and building meaningful relationships with prospective students, families, alumni, and partners.

Working in close partnership with the Vice President of Academic Affairs, Associate Vice President of Student Affairs, Athletic Director, Director of Community and Belonging, Director of Spiritual Life, and the Chief Communications & Marketing Officer, the AVPE ensures that enrollment strategies reflect Principia’s academic vision, values, and commitment to belonging. Success in this role draws on strategic thinking, clear communication, strong collaboration, data-informed decision-making, and strong relationship building across campus and constituencies.

The AVPE provides inspirational leadership to an energetic and engaged team and is skilled at relationship-building across campus and across constituencies. This position will also be expected to present regularly to the Education Committee of the Board of Trustees and coordinate with the Principia School campus Admissions team.

• Promotes the purpose, operational mission, and learning outcomes of Principia College
• Maintains a strong command of data analytics and enrollment trends to inform the recruitment plan and enrollment goals for the institution
• Oversees the use of market analyses and forward-thinking strategies to lead the recruitment teams into effective territory management and student recruitment
• Ensures that the communications plan is well managed by our Customer Relations Management (CRM) system (Slate) to ensure that print, digital content, and social media support the recruitment effort
• Creates an atmosphere that welcomes creative and innovative thinking in partnership development, campus engagement, and strategic enrollment management
• Oversees funnel management strategies and application review and selection functions to ensure a values-forward approach that aligns with institutional enrollment goals

• Supports team’s mastery of data analytics and its work with technology to support best practices in recruitment and yield activities
• Holds team accountable for distributing and developing routine, user-friendly reports and analyses for the Trustees, Chief Executive, College President, Senior Leadership Team, and Executive Team stakeholders

• Guides an integrated enrollment marketing and communications strategy, aligning messaging and plans with institutional priorities and key campus partners
• Guides strategic leadership for strategy around brand messaging and safeguards content that promotes Principia College’s purpose, mission, and values proposition
• Ensures team’s capacity to strategically use market research and enrollment analytics to shape messaging and campaigns

• Leads a results-oriented admissions and operations staff through open communications, transparency, feedback, and goal setting
• Guides hiring and performance management…