Director, CRM Product Lead

Company Description

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.

The Analytics & Performance Analytics (APEX) function supports Abb Vie’s US organization and is comprised of highly respected researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry. We serve as strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work.

We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas, wherever they originate. We are smart, fun, quirky, and innovative – and we’d love for you to join us.

Director, CRM Product Leader owns the CRM product vision, strategy, and roadmap for the US commercial organization. This leader oversees a team of dedicated Product Owners accountable for ensuring the CRM platform meets current and future business needs, while building product management discipline and fostering a culture of customer‑centric, user‑focused, and data‑informed decision‑making. The Director, CRM Product Leader partners closely with business and IT leadership to build a robust CRM foundation and drive transformational change across the US commercial organization.

• Serve as Product Owner for the CRM platform across the US commercial organization, owning the roadmap, release planning, and strategic priorities.
• Lead CRM product strategy for the Next Gen CRM program by defining the future‑state vision and translating it into scalable platform requirements and business processes.
• Own documentation and decision frameworks for Next Gen CRM processes, ensuring clarity, traceability, and alignment across the US business.
• Champion advanced CRM technologies, including AI, and innovative processes that improve customer engagement, generate actionable insights, and reflect emerging industry trends.
• Gather and interpret business requirements, translating them into technology‑enabled system enhancements and process improvements grounded in analytics and best practices.
• Conduct build‑versus‑buy analyses and prioritize investments to maximize the value of the CRM platform and related technologies.
• Lead design reviews and sprint demonstrations to ensure the product reflects field and business needs before deployment.
• Maintain strong product management discipline to deliver predictable, high‑quality releases and support continuous improvement.

• Oversee Product Owners supporting US Therapeutics, ensuring alignment with enterprise strategy and delivery standards.
• Lead, mentor, and develop the Product Owner team through coaching, performance guidance, and career development support.
• Facilitate collaboration between senior business leaders and cross‑functional teams to secure input, feedback, and alignment on CRM initiatives.
• Partner with the Associate Director, CRM Activation, on deployment planning and field readiness to integrate product and activation strategies.
• Communicate roadmap updates, release decisions, and strategic direction clearly and consistently to senior leadership, field stakeholders, and key forums.
• Promote the CRM strategy and its organizational impact through stakeholder meetings, leadership forums, and targeted communications.
• Enable change by aligning stakeholders, proactively identifying risks, and removing barriers to successful adoption and sustained progress.
• Assess business processes and capability gaps; design, implement, and scale…