Vice President, Marketing & Communications

Overview

About The Opportunity Serves as a dynamic executive leader responsible for shaping and advancing a high performing marketing and communications function across the Memorial Health enterprise. This role sets informative, timely and effective marketing and communications strategies which strengthen the Memorial Health brand, deepen engagement with key internal and external audiences and drive measurable growth and performance improvement aligned with the enterprise strategic plan.

The VP advances Memorial Health’s mission and vision by ensuring brand and messaging that reflect a strong commitment to patient, community and workforce needs.

Education

• Bachelor’s degree in business, communications, marketing, public relations or related field required; master’s degree strongly preferred.

Experience

• Minimum of ten years’ experience in communications, marketing, public relations, digital, or related disciplines.
• Minimum of five years of demonstrated leadership experience required. Health care experience a plus but not required; previous vice-president level experience preferred.

Other Knowledge/Skills/Abilities

• Demonstrated leadership, team-building and performance management skills.
• Demonstrate assessment, consultation and excellent human relation skills to work with a broad range of people in diverse settings, both internal and external to MHS.
• Demonstrated marketing, advertising, communications, public relations and digital experience knowledge; healthcare industry a plus.
• Demonstrated ability to handle multiple projects at once and execute marketing/communications plans from start to finish including the concept, design, distribution and measurement stages.
• Demonstrated ability to gather, interpret and analyze data to build effective and efficient marketing/communications plans.
• Demonstrated competency in providing feedback, drawing conclusions and providing recommendations for executing effective marketing and communications.
• Advanced interview skills coupled with exceptional listening skills; strong oral and written communication skills.
• Demonstrated ability to evaluate and measure the quantitative and qualitative impact of marketing/communications initiatives to make sound, data-based decisions and show return on investment.
• Demonstrated understanding of traditional and modern communication styles and preferred methods for varied audiences, including print, email, websites, social media, answer engines (LLMs) and video.
• Demonstrated proficiency with computer/technical skills with reporting and presentation tools utilizing Microsoft applications.
• Strong personal and professional commitment to Memorial Health System’s mission, vision, values and health system culture.
• Proven ability to quickly grasp industry and business-wide concepts in order to assess implications to drive actions and to capitalize on opportunities.
• Proven track record of success working in and leading cross-functional teams where achieving effective outcomes relies on an ability to work cooperatively with others (persuade and influence) rather than on formal reporting hierarchies.

Enterprise Strategy and Growth

• Works closely with enterprise Strategy team and executive leadership to align marketing and communications priorities with Memorial Health’s strategic plan and objectives.
• Develops and executes an impactful enterprise-wide marketing and communications strategy which is effective, efficient and responsive to evolving healthcare and audience trends.
• Collaborates with physician enterprise and clinical leaders to build and execute growth plans that support physician alignment and key service line priorities.
• Drives enterprise brand and growth initiatives that strengthen market position, reputation and value proposition across sites of care.
• Leverages consumer insights, market intelligence and data analytics to identify and target key market segments and develop marketing and communications strategies that support the strategic goals of the system.

Digital Transformation

• Leads the strategic evolution of digital marketing and communications platforms, partnering closely with key stakeholders to…