Vice President, Marketing & Communications

Overview

Vice President, Marketing & Communications

About the Opportunity

Serves as a dynamic executive leader responsible for shaping and advancing a high performing marketing and communications function across the Memorial Health enterprise. This role sets informative, timely and effective marketing and communications strategies which strengthen the Memorial Health brand, deepen engagement with key internal and external audiences and drive measurable growth and performance improvement aligned with the enterprise strategic plan.

The VP advances Memorial Health’s mission and vision by ensuring brand and messaging that reflect a strong commitment to patient, community and workforce needs.

Bringing deep expertise in integrated marketing, communications and digital experience strategy, the VP will balance strategy with operations, leading a high-performing team of marketing, communications and digital experience professionals. The VP will drive exceptional results by establishing clear goals, key performance indicators (KPIs) and accountability standards which foster effectiveness, brand strength, audience engagement, digital performance and return on investment (ROI). Embodies the Memorial Health System values of Safety, Integrity, Quality and Stewardship that support our mission, vision and goals.

Education:

• Bachelor’s degree in business, communications, marketing, public relations or related field required; master’s degree strongly preferred.

Experience:

• Minimum of ten years’ experience in communications, marketing, public relations, digital, or related disciplines.
• Minimum of five years of demonstrated leadership experience required. Health care experience a plus but not required; previous vice-president level experience preferred.

Other Knowledge/Skills/Abilities:

• Demonstrated leadership, team-building and performance management skills.
• Demonstrate assessment, consultation and excellent human relation skills to work with a broad range of people in diverse settings, both internal and external to MHS.
• Demonstrated marketing, advertising, communications, public relations and digital experience knowledge; healthcare industry a plus.
• Demonstrated assessment, consultation and excellent human relation skills to work with a broad range of people in diverse settings, both internal and external to MHS.
• Demonstrated ability to handle multiple projects at once and execute marketing/communications plans from start to finish including the concept, design, distribution and measurement stages.
• Demonstrated ability to gather, interpret and analyze data to build effective and efficient marketing/communications plans.
• Demonstrated competency in providing feedback, drawing conclusions and providing recommendations for executing effective marketing and communications.
• Advanced interview skills coupled with exceptional listening skills; strong oral and written communication skills.
• Demonstrated ability to evaluate and measure the quantitative and qualitative impact of marketing/communications initiatives to make sound, data-based decisions and show return on investment.
• Demonstrated understanding of traditional and modern communication styles and preferred methods for varied audiences, including but not limited to print, email, websites, social media, answer engines (LLMs) and video.
• Demonstrated proficiency with computer/technical skills with reporting and presentation tools utilizing Microsoft applications.
• Strong personal and professional commitment to Memorial Health System’s mission, vision, values and health system culture.
• Proven ability to quickly grasp industry and business-wide concepts in order to assess implications to drive actions and to capitalize on opportunities.
• Proven track record of success working in and leading cross-functional teams where achieving effective outcomes relies on an ability to work cooperatively with others (persuade and influence) rather than on formal reporting hierarchies.

Enterprise Strategy and Growth

• Works closely with enterprise Strategy team and executive leadership to align marketing and communications priorities with Memorial Health’s strategic plan and…