Director, Growth Marketing

Compensation: $160K–$190K base + performance bonus

Becker's Healthcare is the most trusted media brand serving healthcare executives. We reach hundreds of thousands of executives and decision makers across our publications and live conferences. We're hiring a Director of Growth Marketing to drive measurable growth across our conference portfolio and audience. You'll partner closely with the COO and business leaders to translate company goals into marketing strategy, build the campaign plans, and deliver results.

This is a hands‑on role for a smart operator who can build the plan and execute it. You'll own the full marketing funnel from awareness through conversion to retention, and partner with our editorial, events, custom studios, and sales teams to amplify our content. Growth here will come from working the levers (strategy, segmentation, sequencing, channels, creative, measurement).

If you've scaled a B2B media, events, or subscription / membership marketing program and want a role that combines strategy with hands‑on execution along with cross departmental work, we'd like to hear from you.

• Marketing strategy and execution across two priorities: event registration growth and audience/subscriber growth. Goals are set by the business. You build the plan and deliver the impact.
• Full‑funnel campaign development and execution. Lifecycle email and nurture sequences, paid acquisition (Linked In, Meta, Google, programmatic), organic and SEO, video, social, and partnerships. You will be in the platforms, not just directing them.
• Event marketing across the Becker's conference portfolio. Audience targeting, registration funnels, drip sequences, on‑site amplification, and pre and post‑event retention.
• Audience and newsletter growth. Convert our editorial output into subscriber acquisition and engagement through welcome series, lifecycle programs, re‑engagement campaigns, and smart segmentation.
• Organic discovery and AI visibility. Own SEO and GEO strategy so Becker's stays discoverable across traditional search and AI answer engines. Use AI tools across campaign creation, copy, segmentation, and analysis to extend output and speed without sacrificing quality.
• Proven SEO Leadership: 8+ years of building and scaling organic growth programs at B2B companies, with real command across content architecture, entity authority, technical SEO, and structured data.
• AEO & GEO Expertise: Demonstrated expertise in Generative Engine Optimization (GEO) and a deep understanding of how LLMs retrieve, "chunk," and cite content. You've been tracking citations and testing how content structure affects LLM outputs.
• Technical SEO Mastery: Expert knowledge of technical SEO (Schema, JSON‑LD, site architecture) and proficiency with enterprise tools. Experience managing website migrations is highly preferred.
• Marketing tech and measurement. You'll have foundational tooling and own the work to build attribution, reporting, and a test‑and‑learn cadence that drives decisions.
• External contractor management. Direct external contractors across paid media, creative, search and video to extend execution capacity and speed.
• Cross‑functional partnership / Cross‑Functional Instincts: You have driven alignment with content, brand, product, and engineering teams, and you understand intuitively that everything the company does feeds organic visibility. Partnership with editorial, custom content studios, events, and sales. Marketing amplifies the work happening across the company rather than duplicating it.

Direct feedback. Fast decisions. High transparency and very metrics oriented. We measure work in outcomes, not activity. We don't build decks for the sake of decks. We reward results.

• Not a brand‑only role. You will be in the campaigns and the data, not just the strategy deck.
• Not an empire‑building role. Growth comes from levers.
• Not a wait‑for‑the‑strategy‑to‑be‑handed‑down role. The plan is yours to build, defend, and execute.

• 8+ years in growth, audience, or lifecycle marketing, with demonstrable ownership of registration, subscriber, or revenue growth at scale.
• Prove…