Marketing Communications Manager

Position Summary

The Mar Com Manager executes marketing and communications goals within the strategic communications plan of Youth Guidance to generate awareness and visibility for the organization’s mission and impact in Chicago and in our expansion sites, including Boston, Los Angeles, Dallas, Kansas City, Seattle, Pittsburgh, and Washington, D.C. The Manager’s work will communicate agency core messages with consistency while working with all sites to tell the stories of our work that convey the potential of all youth while celebrating that all Youth Guidance programs, such as nationally recognized programs, Becoming a Man (BAM) and Working on Womanhood (WOW), meet youth where they are, develop trusting relationships and support young people to overcome obstacles.

• Write compelling, mission-driven content that emphasizes the potential of all youth through emotionally engaging storytelling and that amplifies the impact of our programs.
• Develop and execute strategies to increase organizational brand awareness and visibility, relentlessly pursuing external partnerships that highlight the work of the organization and develop a wider public awareness of Youth Guidance’s mission and impact.
• Create high-impact print and electronic materials with consistent branding and amplification of core messages in communications across all programs and geographies.
• Identify development and programmatic marketing needs and partner with appropriate staff to meet those needs with compelling collateral pieces, digital media and other strategies.
• Write copy, direct design and layout and manage print production of brochures and marketing pieces.
• Manage internal and external email marketing calendar, plans and implementation of emails to Youth Guidance on multiple platforms including Mailchimp and SharePoint.
• Develop processes to ensure email accuracy, accessibility, and deliverability. Manage email metrics as part of marketing dashboard.
• Assist with updating the website via Word Press, including blogs, resources, events.
• Aid in content audit to ensure accuracy across site of information.
• Streamlines communication for internal initiatives such as but not limited to recruitment, training/organizational development, employee retention and recognition programs, organization announcements and exciting new processes.
• Provide general support for the Mar Com team, including communicating with inbound contacts, social media, and process improvement and analysis.
• Project manage key initiatives and create efficiencies across the Mar Com team and across the Youth Guidance organization.
• In collaboration with the Mar Com team, manages the social media calendar and implementation of social posts across all channels. Track metrics of campaigns and make recommendations on future social plans based on real-time metrics.
• Provide assistance in capturing compelling visual content to enhance digital brand and marketing collateral through photography.
• Be an active and engaged member of the Mar Com team, proactively participating in marketing planning and development of new ideas and approaches.
• Adhere to agency brand standards in all work products and support agency staff in adhering to a consistent visual identity.
• Consistently demonstrate and adhere to Youth Guidance’s Core Values and Employee Handbook & Guidelines.
• Other duties as needed

• Bachelor’s Degree in Journalism, English or Communications or related field from an accredited college or university is required.
• Minimum of three years of experience in marketing and/or communications.
• Exceptional writing, editing, and communications skills that can easily flex to meet the needs of Youth Guidance’s various stakeholders.

• Proficient user of MS Office, including Outlook, Word, and Excel. Expert proficiency with using Excel for analyzing data preferred.
• Preferred experience with SharePoint, One Drive, Office 365 and Word Press
• Experience managing various social media channels, including Facebook, Twitter, Linked In, Instagram, and more, and analyzing metrics.
• Experience designing clean, modern emails in Mail…