Media Relations Manager

Colin Kurtis Advertising, based in Rockford, Illinois, has been delivering creative and strategic branding and communication solutions since 1996. The firm specializes in crafting authentic marketing strategies tailored to meet client needs. With a focus on innovative design and impactful messaging, Colin Kurtis has earned a reputation for excellence. As a dedicated partner to its clients, the team continues to drive meaningful engagement and brand growth.

Media Relations Manager supports Colin Kurtis and its various clients to develop and implement marketing strategies to secure earned and paid media opportunities. This person will report to and work closely with VP Media Relations to create new PR content, grow relationships with media/publishers, pursue/secure/coordinate interviews, speaking opportunities, and more. The Media Relations Manager may also support and execute CK paid media programs, ensuring campaigns are successful.

They will monitor coverage, ensure successes are shared with clients, helping to create and analyze reports that summarize work.

• Work with account team and clients to develop, support and manage public relation campaigns
• Researching, copywriting and distribution of press releases
• Build and update pr contact lists, distribution lists, database lists
• Develop and manage relationships and opportunities with key media sources
• Monitor/report both paid and earned media, compilation and creation of reports
• Support and implement other PR activities such as trade show activity and event planning
• Research media landscape, monitor trends
• Help with media fulfillment trafficking and submission activities

The Media Relations Manager must be organized, incredibly detail-oriented and self-motivated, with great follow-through. They must be creative, energetic and articulate, a skilled writer, and eager to learn while working in a fast-paced, growing agency. Solid understanding of all facets of marketing, including internal and external communication strategies and tactical execution are necessary to help team create and deliver strategic marketing solutions.

B2B experience a BIG plus.

• Minimum three year agency experience
• Excellent communication skills-both written and verbal
• Attention to detail with ability to multi-task and manage many projects

• Media Relation interns and acts as a liaison between all appropriate internal team members and external contacts to facilitate successful results.