Senior Director Renewal Marketing - Virtual

The Role

The Senior Director of Growth & Renewal Marketing is an enterprise leader responsible for the performance marketing strategy, investment, and performance across B2B and B2B2C audiences. This role seeks to expand and govern a centralized, performance‑driven growth engine, manage enterprise‑wide marketing investments, set ROI thresholds, and make trade‑off decisions that maximize growth, efficiency, and IOI performance. The position reports to the CMO and spans the entire portfolio, leading growth and retention results across all lines of business.

The role offers remote flexibility for U.S. candidates and is focused on data‑centric, digital‑first, performance marketing leadership.

• Own and govern the enterprise growth marketing investment portfolio, including allocation, optimization, and reallocation of spend across business areas to maximize enterprise growth and ROI.
• Set and enforce growth and retention strategy across business units, defining priorities and standardizing approaches.
• Drive annual marketing‑attributed revenue (projected) through integrated reputation, demand generation, conversion, and retention strategies across all audiences.
• Serve as the decision authority for cross‑business growth initiatives, resolving trade‑offs and aligning investments to enterprise priorities.
• Lead the development and execution of integrated, omni‑channel, data‑driven go‑to‑market strategies across Health, Wealth and Leave segments inclusive of live and virtual events.
• Own and continuously optimize the end‑to‑end audience lifecycle, from awareness and demand generation through engagement, conversion, retention, and loyalty.
• Support marketing modernization by advancing data‑driven, digital‑first, and AI‑enabled capabilities.
• Refine and scale a best‑in‑class demand generation engine and own the performance marketing operating model, establishing skill maturity, scalable processes, global capabilities, and measurable performance systems.
• Validate and refine marketing performance standards, including planning models, ROI thresholds, and KPIs tied to revenue, retention, and IOI.
• Lead and expand a globally aligned marketing operating model, including development and scaling of global teams and capabilities.
• Act as a strategic advisor to senior executives, shaping enterprise growth strategies and ensuring marketing is positioned as a core driver of business value.
• Drive innovation and continuous improvement to accelerate growth and efficiency.
• Execute and improve enterprise workforce strategy, including attracting, retaining, and deploying top talent aligned to business priorities.

• Bachelor's degree or equivalent experience.
• 15+ years of proven success as a data‑centric, digital‑first, performance marketing leader driving measurable business outcomes.
• Demonstrated ability to own and drive enterprise‑level growth strategies tied directly to financial performance.
• Proven experience managing large‑scale marketing investments with accountability for ROI and business impact.
• Deep expertise in modern marketing platforms from Marketing Automation (Marketo, Adobe) to ABM (6sense, Demandbase) and advertising (Google / You Tube, Meta, Linked In, programmatic).
• Solid track record of building and scaling B2B and B2B2C demand generation engines and enterprise marketing capabilities.
• Demonstrated ability to operate with decision authority in complex, matrixed organizations, aligning multiple stakeholders to enterprise outcomes.
• Proven ability to partner across sales, product, finance, and technology functions to deliver integrated growth strategies.
• Demonstrated ability to lead through ambiguity, drive transformation, and deliver results in complex environments.
• Exceptional leadership capability with experience building, developing, and retaining high‑performing teams.
• Superior communication, executive presence, and influencing skills.

We offer a competitive total rewards package that includes health, dental and vision coverages from Day One, wellbeing programs, retirement plans with contribution matching, generous time off, parental leave, continuing education, career growth opportunities, and…