Digital Content Specialist; Marketing

Hey there! 👋 Thanks for stopping by. We’re excited that you’re considering Nussbaum as the next step in your career! To kick it off, here’s a little about who we are:

• We are Employee-Owned
  . All of our people receive an ownership stake in the company via our ESOP.
• We are Purpose Driven
  . Our goal is to make a positive impact through each interaction. Therefore, character and integrity are essential.
• We celebrate faith & family. We believe God owns this business and we’re just stewards for a season.
• Innovation is our thing. We’re bent on continuous improvement and crushing expectations. We aren’t afraid to try something new.
• We enjoy being at work. The transportation industry is hectic, but we do our best to have fun along the way 😊.

Does that match what you’re looking for?

Now, for those job details:

The Digital Content Specialist brings Nussbaum’s story to life through impactful, multi-format digital content. They are responsible for planning, creating, and publishing content campaigns that drive engagement and business growth across social media, email, and web. They must possess strong writing and creative skills as they translate our service offerings and driving careers into a meaningful value proposition. Job responsibilities include:

• B2B Sales Enablement: create impactful content to drive awareness, consideration, and lead conversion for our service offerings.
  • Collaborate with sales, operations, and marketing to understand our service offerings and clearly articulate our value and market differentiation.
  • Plan, build, and manage content campaigns using social media management tools, email marketing software, web publishing tools, etc.
  • Write and design digital content, including social media posts (primarily Linked In), infographics, email campaigns, video scripts, sales brochures, customer testimonials, website copy, blog posts, etc. Collaborate with our Graphic Designer and Videographer on advanced projects.
  • Analyze content performance and recommend optimizations. Explore new ways to reach our target audience.
• Social Media Marketing: manage Nussbaum’s social media presence across Facebook, Instagram, You Tube, X, and Tik Tok.
  • Plan, create, and publish posts across all channels.
  • Develop a social media strategy that aligns with marketing objectives.
  • Manage paid social campaigns.
  • Respond to comments and inquiries across all channels.
  • Monitor analytics and recommend optimizations.
• Recruitment Marketing: coordinate advertising campaigns to support driver recruitment.
  • Place monthly media and communicate changes to our ad agencies.
  • Update landing pages and write/edit job descriptions.
  • Review campaign performance and collaborate with ad agency to make improvements.
• Other:
  • Writing/editing content for company publications
  • Collaborating on various marketing team projects

• Full-time position;
  Monday-Friday; 8:00am – 5:00pm.
• Location:
  
  Corporate Offices – 19336 N. 1425 East Rd., Hudson, IL 61748.
• Compensation (dep. on experience): $45,000 – $75,000/yr
• Life & disability insurance.
• Flexible Spending Account (FSA) option for healthcare and childcare expenses.
• ESOP account – company-funded supplemental retirement account (on top of the 401k).
• 401(k) match.
• Cross-Department Networking – Get to know fellow employee owners through network lunches, financial workshops, serving on a committee/event team, service projects, and GrowRED activities.
• GrowRED Professional Development – Earn rewards points as you engage in classes, seminars, job shadows, online training, and activities with fellow employee owners!
• Company Wellness Program – includes step and weight loss incentives and free add-on healthcare benefits. Earn reward points for engaging in a healthy, active lifestyle!
• Rewards – GrowRED + Wellness points may be redeemed for gift cards, electronics, PTO days, and more!
• Food days! Every other month, enjoy a free gourmet lunch served by fellow employee-owners.

Here’s the type of person we’re looking for:

• Team player – interacts well with others, respectful, gives/receives feedback with grace and honesty.
• Strong communication skills – verbal and written.
• Self-motivated – identifies new opportunities and takes initiative…