Manager, Creator Management

Company description

About Influential

Influential, powered by Captiv8, is the world’s largest influencer marketing company by revenue and the only influencer company that is both an API and preferred partner of all major social media platforms. Founded in 2013, Influential leverages the industry’s richest data, powered by advanced AI and human intelligence, to precisely match audiences with creators and deliver measurable ROI and business outcomes for brands.

Our obsession with brand safety and commitment to inclusion underpin everything we do, earning the trust of more than 50% of Fortune 50 brands. We are proud to have been named Ad Age’s 2024 A-List Social Media/Influencer Agency of the Year and to be part of Publicis Groupe, a global leader in communications operating in more than 100 countries. ()

Influential is an equal opportunity employer.

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Influential is looking for an experienced Manager to join our Creator Management team. The Manager will implement the day-to-day creator strategy and campaign execution for Fortune 500 clients. The ideal candidate will support the campaign management team with the development and execution of influencer marketing campaigns utilizing our proprietary technology to connect top brands with our broad network of influencers.

In general, on a typical day you will:

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Liaise between the campaign management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
• Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns.
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
• Well versed in the influencer marketing space or strong interest in the industry
• Working knowledge of online performance tracking and brand measurement tools
• Strong organizational skills with the ability to multitask, detail‑oriented with attention to schedules and timelines, and maintenance of records and materials
• A self‑starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross‑functional teams.

Being a Manager, Creator Management requires:

• 5+ years of experience working in digital, advertising, or influencer marketing
• Experience managing and coordinating projects in a fast‑paced/startup environment.
• Established and extensive network of managers/agents or Influencer contacts.
• Strong negotiating skills and management of individual campaign Influencer budgets well into the six figures.
• In depth knowledge of all major social platforms (Instagram, Facebook, Pinterest, Tik Tok, Twitter, You Tube)
• Deep knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
• Working knowledge of online performance tracking and brand measurement tools
• Strong organizational skills with the ability to multitask, detail‑oriented with attention to schedules and timelines, and maintenance of records and materials
• Continuous education on the latest trends and innovations within the world of social
• A self‑starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross‑functional teams
• Bachelor’s degree or equivalent experience

Bonus points if:

• Experience with on‑site or experiential Influencer events
• Experience managing production elements of an Influencer campaign.
• Experience at a marketing‑tech or media startup
• You’re passionate about social media and/or influencer marketing

Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all…