Strategic Intelligence & Insights Lead

Rosemont, Illinois, United States (in-office Tuesday through Thursday; visa sponsorship and relocation are not available for this position)

People. Planet. Community.

Dairy’s journey starts on the farm, and the road we travel demonstrates our unwavering commitment to sustainable nutrition, as our farmers provide lasting and meaningful nourishment to people, the planet and our communities, both urban and rural.

We are a nonprofit organization located in the greater Chicagoland area and we're always looking for talented people to join our team who share the passion and motivation to promote the goodness of dairy.

Seeking a Consumer Insights thought leader responsible for devising and championing meaningful insight and measurement of consumer behavior, perceptions, and market impact in the development of industry-wide communications and new product innovation for food service, retail, dairy co‑ops, and processors.

You will be the voice of our consumers, generating high quality insights and intelligence to increase sales and trust in dairy among the next generation of consumers. You will have a strong supporting role in developing innovation pipelines for key partners from platform identification, ideation and concepting through to commercialization and assessment.

This high impact role requires a combination of strong analytical skills and strategic thinking, to translate data into actionable insights and identify implications, opportunities and potential threats for partner organizations and Dairy industry, as well as master storytelling abilities to inspire and drive activation.

In this role you will design and direct research, dive deep into the data to extract relevant insights, work with internal stakeholders and external partners to inspire and drive activation and support strategy development & annual planning.

• Have proven experience in influencing business strategy through consumer and market insights
• Ability to work well in cross-functional team environments as the voice of the consumer/customer
• Comfortable with various syndicated data including Circana, Technomic, Datassential, Euromonitor, Innova
• Ability to ‘connect the dots’ and proactively integrate data from multiple sources, including proactively seeking and complementing custom consumer research with syndicated data, trends, learnings from prior studies, etc.
• Agility in working with different innovation approaches (e.g., design thinking, jobs to be done, accelerators, in-market pilots, etc.)
• Innate curiosity to seek out the why behind the data and illuminate it for others

• Expert in leading different types of research studies – e.g., long-term opportunity/ threat identification, new business development, segmentation, demand landscapes & market structure, strategy development.
• Ability to lead insights through new product development process – including ethnography, jobs‑to‑be‑done, co‑creation, idea / concept testing, in‑market pilots / testing.
• Proven capabilities in advancing an organization’s ability to understand consumer engagement, consumer value, and the impact of our sales and marketing investments
• Ability to design marketing measurement strategies to determine which channels and messages have the greatest impact on sales and trust
• Creation of insight reporting, webinars and engaging live presentations
• Experience in uncovering communications and new product opportunities through market immersions and ethnographies
• Experience in working with and leading research and communication agencies
• Experienced & comfortable presenting to senior stakeholders as well as broader external audiences (e.g. conferences or industry events)

• Trust - Can establish strong working relationship with all external and internal stakeholders
• Influence - Has passion, conviction, and command of the facts to influence senior management and industry of potential opportunities and threats
• Dealing with Ambiguity – Proven effective at working in an extremely ambiguous environment with limited guidance with resolve to break down barriers and solve problems
• Agility – Comfortable quickly pivoting and adjusting…