Lead Director, Field Marketing & Operations

Core Responsibilities

• Field Marketing Support & Execution
  • Develop and lead Oak Street Health's field marketing support, driving localized campaigns and community outreach initiatives to increase clinic visibility and brand awareness in each community. Align with field outreach teams and independent agent (IA) partners to coordinate events, local partnerships, and grassroots programs, while ensuring all local marketing activities meet CMS Medicare compliance standards and reflect our brand values.
• Field Enablement Programs
  • Design and implement field enablement programs that empower local outreach and clinic staff with the tools and knowledge to execute marketing initiatives effectively. Develop self‑service resources (templates, playbooks, and training modules) and localized marketing kits for field teams, and lead educational sessions to ensure field teams (e.g. OEs, CRMs, RPMs, etc.) are equipped to engage their communities and drive patient growth.
• Internal Marketing Store Management
  • Oversee and continuously improve Oak Street's internal Marketing Store (field marketing resource center) to ensure field teams have easy access to up‑to‑date, compliant marketing collateral and promotional items. Manage inventory levels, budgets, and vendor relationships for printed materials and promotional merchandise, maintaining cost efficiency and alignment with procurement standards.
• Cross‑Functional Collaboration & Compliance
  • Act as a bridge between Marketing and key stakeholders in Compliance, Legal, Outreach, Strategy, and Clinical Leadership. Lead cross‑functional planning to ensure all marketing initiatives are well‑coordinated, legally compliant, and aligned with Oak Street's organizational goals.
  • Work closely with Compliance and Legal teams to navigate CMS Medicare marketing guidelines and approvals, maintaining the highest standards of ethical marketing and brand integrity across all field activities.
• Marketing Operations Leadership
  • Provide hands‑on leadership for marketing operations, optimizing the tools, systems, and workflows that power Oak Street's multi‑channel marketing efforts. Implement data‑driven decision‑making by establishing key performance metrics and dashboards to analyze campaign effectiveness and drive continuous improvement, while enforcing process governance to ensure consistency and efficiency in campaign execution as we scale.
• Creative Services Oversight
  • Oversee the Creative Services function to ensure timely development of high‑quality marketing assets and campaigns, supporting both national initiatives and local customization needs.
  • Guide the creative team in producing materials (e.g. flyers, digital content, signage) that can be tailored for local markets, maintaining brand consistency and CMS compliance while meeting the unique needs of each market.
• New Center Marketing & Integration
  • Support new center launches and acquisitions by developing targeted catchments to define geographic outreach zones, and educate new center teams on marketing systems, central support resources, and the provider photography program to ensure consistent, compliant, and effective go‑to‑market strategies.

• Mission‑focused career impacting change and measurably improving health outcomes for Medicare patients
• Paid vacation, sick time, and investment/retirement 401K match options
• Health insurance, vision, and dental benefits
• Opportunities for leadership development and continuing education stipends
• New centers and flexible work environments
• Opportunities for high levels of responsibility and rapid advancement

The typical pay range for this role is:

$ - $

This pay range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range listed above.

This position also includes an award target in the company's equity award program.

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