Associate Director, Social Media

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.

The Associate Director, Social Media will lead development and tactical initiatives, serving as social media counsel to Account staff and external clients in collaboration with the social team lead. This person will manage a team of junior staff across multiple projects, while taking responsibility for strategy, execution, platform collaboration and social consultation. This person also conducts social listening research, delving deep into disease areas to unearth insights, provide relevant observations and add data points.

Social listening query creation, data pulls and optimization are key. Another area of focus is the development of influencer relationship management programs that deal with the identification, analysis and curation of influencers within a particular patient population.

This Associate Director, Social Media has an intimate understanding of paid media and can communicate paid social planning recommendations to clients, providing granular tactical information at the platform level and illustrating how that information fits into a broader digital ecosystem and PESO structure. This person must be adept at cross-collaboration with other subject matter experts and willing to engage and educate their peers.

Externally, this person is expected to serve as the primary subject matter expert. They will also start to take responsibility for the financial health of the business. They should understand how to scope, staff and report on social media project initiatives by budget, task and level of effort. Although this person will have the support and partnership of the Account Director, they will begin to build the business organically and may be asked to participate in new business pitches.

• Lead development and tactical initiatives for social media strategies.
• Serve as social media counsel to Account staff and external clients in collaboration with the social team lead.
• Manage a team of junior staff across multiple projects.
• Take responsibility for strategy, execution, platform collaboration, and social consultation.
• Conduct social listening research to unearth insights and provide relevant observations.
• Create, optimize, and manage social listening queries and data pulls.
• Develop and manage influencer relationship programs, including identification, analysis, and curation of influencers.
• Communicate paid social planning recommendations to clients, providing detailed tactical information.
• Illustrate how social media fits into a broader digital ecosystem and PESO structure.
• Collaborate with other subject matter experts and engage in peer education.
• Serve as the primary subject matter expert externally.
• Take responsibility for the financial health of social media projects.
• Scope, staff, and report on social media project initiatives by budget, task, and level of effort.
• Build the business organically and participate in new business pitches as needed.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned.