Director, Marketing & Brand

Overview The Director of Marketing & Brand provides strategic leadership for Memorial Health’s enterprise-wide marketing and brand functions, including marketing strategy, advertising, creative and multimedia services, digital marketing, analytics and insights, and brand management. This role is responsible for developing and executing integrated marketing strategies that drive volume growth, strengthen brand reputation, and advance the organization’s business objectives, mission, vision, and strategic priorities.

USD $63.32/Hr.

USD $101.32/Hr.

• Master’s degree in marketing, business, communications or related field preferred; bachelor’s degree in marketing, business, communications or related field required.

• 8–12 years of progressive marketing experience, with 5+ years in a leadership or people‑management role.

• Ability to serve as a trusted marketing advisor to organizational leaders and business partners.
• Proven ability to lead enterprise-wide marketing and brand strategy in a complex fast‑growing organization.
• Strong business acumen with the ability to align marketing efforts to organizational growth, volume and reputation goals. A deep understanding of healthcare markets, patient behaviors specific to Memorial Health, and regulatory considerations.
• Strong strategic thinking skills with the ability to guide the creation of complex organizational plans and materials that provide clear, compelling executive-level messaging.
• Ability to balance long-term brand building with short-term performance objectives.
• Deep understanding of brand strategy, brand governance and reputation management, and how to leverage tools specific to Memorial Health to achieve goals.
• Ability to ensure consistent brand expression across the enterprise and multiple platforms and channels.
• Experience strengthening brand trust and differentiation in competitive environments.
• Strong analytical skills with experience using data to inform strategy, measure performance, and optimize outcomes.
• Ability to translate insights into actionable marketing decisions. Proficient with dashboards, KPIs and performance marketing reporting.
• Demonstrated success leading, developing and motivating high-performing teams.
• Ability to establish clear expectations, foster accountability and build collaborative team cultures.
• Commitment to professional development and continuous improvement.
• High emotional intelligence and professionalism when working with senior leaders and confidential information.
• Skill in navigating complex organizational dynamics and competing priorities.
• Proficient in Microsoft Office suite including Word, Power Point, Excel and other programs identified by the department and organization for communications functions.
• Proficient in all adopted internal communications programs and platforms.

• Supports the Vice President of Marketing & Communications in leading the day-to-day enterprise-wide marketing and brand functions.
• Translates organizational strategic priorities and business goals into integrated marketing strategies that drive growth, improve reputation and advance enterprise objectives.
• In collaboration with the Director of Internal and External Communications, the Vice President of Marketing & Communication and others, develops and maintains an enterprise-wide marketing plan with initiatives that are data-informed, results-driven and aligned with standards of excellence.
• Leads, mentors and develops a team of creative services professionals, marketing business partners, analysts and digital experience professionals to execute well-planned strategic service line marketing plans and initiatives.
• Leads and is the primary liaison to external agencies to support and execute the system’s marketing strategies and goals.
• Oversees advertising strategy, media planning and coordination with internal partners and/or external agencies to ensure efficient ad placement, budget stewardship and performance with campaign goals.
• Builds cohesive alignment among and works collaboratively with Mar Comm teams on clear priorities, shared goals and best practices. Holds consistent meetings and…