Manager, Marketing Communications

Marketing Communications Manager – Rapid Molecular Diagnostics

Abbott’s Infectious Disease Business (Rapid Molecular Diagnostics) seeks a Marketing Communications Manager located in Lake Forest, IL. The role reports to the Senior Director of Marketing,  Commercial, and supports the entire US  portfolio across professional and consumer markets.

Responsibilities include:

• Lead strategic marketing communications for the entire  Commercial professional product portfolio, including  and BinaxNOW professional products.
• Collaborate with executives, business stakeholders, and marketing managers to define roadmaps.
• Lead cross‑functionally without authority and with a proven track record.
• Own and drive divisional trade‑show strategy, including booth graphics, asset development, and pre‑post show communications. Collaborate cross‑divisionally on national trade‑show initiatives.
• Develop and manage the editorial calendar to support product launches, campaigns, and thought leadership initiatives. Oversee copywriting and editing to ensure clarity, consistency, and brand voice alignment.
• Serve as a strategic partner to US Commercial leadership, Global Marketing, Corporate Accounts, and Corporate Marketing, ensuring integration and alignment of communications across functions.
• Champion Abbott brand identity and product portfolio positioning across all healthcare professional channels, leveraging market insights and data to inform creative briefs, sales collateral, media planning, and digital strategy.
• Lead development of high‑impact creative assets in collaboration with external agencies, ensuring timely execution and budget adherence. Proactively manage contingency planning to adapt to changing market conditions.
• Oversee vendor relationships for literature fulfillment and harmonize processes with broader Abbott initiatives.
• Provide strategic oversight of the Veeva approval process, ensuring compliance and timely execution of marketing materials.
• Integrate market research findings into messaging frameworks and campaign development to enhance relevance and effectiveness.
• Evaluate and implement emerging marketing technologies to improve engagement and optimize communication strategies.

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA with marketing emphasis strongly preferred).
• Minimum of 8 years of progressive experience, ideally in marketing communications with demonstrated success in leading strategic initiatives across complex healthcare or diagnostics environments.

• Proven experience in trade‑show strategy and execution, including cross‑functional collaboration and asset development.
• Strong editorial and content development skills, including ownership of editorial calendars and oversight of copywriting/editing processes.
• Deep understanding of brand management, creative development, and integrated marketing communications across digital and traditional channels.
• Experience managing external agencies and vendors, with a track record of delivering high‑impact campaigns on time and within budget.
• Familiarity with regulatory approval processes (e.g., Veeva) and literature fulfillment systems within a healthcare or diagnostics setting.
• Demonstrated ability to synthesize market research insights into actionable messaging and campaign strategies.
• Strong leadership, collaboration, and project management skills with the ability to influence cross‑functional teams and senior stakeholders.
• High level of initiative, strategic thinking, and adaptability in a fast‑paced, dynamic environment.

Abbott is an Equal Opportunity Employer, committed to employee diversity.

The base pay for this position is $97,300.00 – $. In specific locations, the pay range may vary from the range posted.