Integrated Media Strategy Lead

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

This is a critical role within the central Kimberly‑Clark North America (KCNA) Advanced Marketing Collective organization& is responsible for translating brand objectives into integrated media strategies & delivering them with excellence with the support of our agency eco‑system. The role interfaces heavily with Vice Presidents of Marketing, brand teams, agencies and global Digital Center of Excellence (DCoE) & will need to drive impact in a highly matrixed organization.

In this role, you will:

• Help lead the Paid, Earned, Shared & Owned (PESO) media strategy for a given brand & translate that strategy into robust media plans.
• Set appropriate objectives & KPIs for PESO executions, in partnership with Insights & Analytics team.
• Collaborate with brand teams, cross‑functional SMEs & agency partners to drive excellent execution against the PESO plans (including fit‑for‑platform creative excellence) & lead in‑flight optimization.
• Understand brand strategies & proactively guide PESO annual brief inputs as part of the annual integrated media planning process. Partner with agencies to deliver great work through the annual planning process.
• Lead brand audience strategy to deliver brand growth objectives successfully. Partner with Media Data Leader to ensure brand audience strategy needs are supported by media data priorities & partnerships.
• Drive one holistic brand strategy between national & retail media plans & adapt/adopt best practices.
• Lead connectivity with internal K‑C cross‑functional teams ( Omnichannel marketing, Insights & Analytics, SMEs within Advanced Marketing Capabilities organization & Brand teams ) to support development of brand specific agency deliverables.
• Responsible for adopting best‑practices into brand specific PESO plans & executions to deliver annual brand media productivity goals.
• Partner with Insight & Analytics team & SMEs to establish KCNA Standards of Excellence / Benchmarks for PESO executions. Help shape ongoing measurement framework evolution in service of more real‑time measurements.

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly‑Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly‑Clark products every day. We know these amazing Kimberly‑Clark products wouldn’t exist without talented professionals, like you.

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly‑Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor’s degree in Marketing, Business or related field
• 7+ years of relevant digital marketing or communications planning experience in consumer goods, with a track record of enhancing brand results.
• Experience working within agile principles of scrum, sprints, MVP mindset and progress over perfection.
• Has subject matter expertise in at least one key area of digital activation (i.e. Paid, CRM, Audience…