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Associate Director, Media Planning

Job in Springfield, Sangamon County, Illinois, 62777, USA
Listing for: Initiative
Full Time position
Listed on 2026-06-26
Job specializations:
  • Marketing / Advertising / PR
    Marketing Communications
  • Creative Arts/Media
Job Description & How to Apply Below

Position Overview

As Associate Director, Communications Design you orchestrate the Communications Plan, overseeing the translation of the idea approach into a detailed communications architecture and connected plan, aligning with the strategy and idea while leveraging your expertise in how communications work in today’s dynamic landscape.

Responsibilities
  • Oversee the development of the detailed communications plan to power the idea
  • In conjunction with the Director, Communications Design, present the Connections Design holistic approach to stakeholders
  • Manage day‑to‑day client requirements and workflow for Communications Design
  • Present a client education program around Communications Design relevant marketplace trends
  • Oversee management and training of design team in communications planning fundamentals
  • Spearhead the best‑practice application of the planning approach, including key tools and techniques to surface media and marketing intelligence and insights, producing an impactful, culturally rich communications plan across owned, earned, shared, paid (OESP)
  • Write and manage outputs from RFP submissions from the Design discipline in collaboration with Partnerships leads
  • Contribute to client KPI delivery and to Specialty Business Units (SBU) growth and client profitability
  • Contribute to new business as required
Required Skills and Experience
  • Experience in an integrated planning role in media, publisher/vendor, or communications discipline (digital, content)
  • Ability to delegate and oversee direct reports
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
  • Excellent written, verbal communication and presentation skills
  • Strong time‑management and organizational skills
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Desired Skills and Experience
  • 6+ years relevant experience with 3+ years managing or developing staff
  • Category or audience experience as relevant per assignment
  • Proven problem‑solving ability
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

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Position Requirements
10+ Years work experience
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