Marketing Manager I​/II RINVOQ Gastro Consumer Marketing

Company Description

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie onLinked

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We are seeking a Marketing Manager I/II to join the RINVOQ Gastro Consumer Marketing team. This role offers the opportunity to gain hands‑on experience across a multifaceted consumer omnichannel ecosystem while contributing to a leading brand in a competitive therapeutic area.

In this role, you will partner closely with the Associate Marketing Director, Marketing Director, and cross‑functional stakeholders to help develop and execute consumer marketing strategies that drive awareness, consideration, and conversion to RINVOQ and create maximum value for the Gastro portfolio. The ideal candidate is a collaborative, execution‑oriented marketer who is eager to build deep experience across a range of marketing disciplines and make meaningful contributions to a dynamic business.

Why This Role / Why This Team:
This is an opportunity to join a collaborative, fast‑moving portfolio team supporting an important and evolving brand in a highly competitive space. You’ll gain exposure to the unique dynamics of planning with both portfolio‑level objectives and individual brand priorities in mind. In this role, you’ll also build depth across a broad range of consumer marketing work, including strategy, creative development, digital execution, research, campaign measurement, media, and agency partnership management.

It is well‑suited for someone who wants to be highly involved in the work, develop strong end‑to‑end marketing experience, and contribute to a team where ownership, ideas, and results matter. If you enjoy variety, learning quickly, and seeing the direct impact of your work, this role offers a strong foundation in consumer marketing while contributing to something exciting and meaningful.

• Support the development and execution of consumer marketing plans aligned to brand and business objectives.
• Lead the development and management of DTC tactics designed to drive awareness, consideration, and conversion, with a strong emphasis on digital communications.
• Partner with internal and external stakeholders to execute integrated marketing initiatives in a timely, compliant, and high‑quality manner.
• Apply market trends, consumer insights, and data‑driven analysis to inform and refine marketing strategy.
• Support media strategy and performance‑driven optimization, contributing to specific elements of the media approach and ongoing optimization efforts.
• Support research efforts such as market surveys, focus groups, and consumer interviews to strengthen brand positioning and differentiation.
• Manage projects from planning through execution, ensuring deliverables meet deadlines and regulatory/compliance requirements.
• Support the development of campaign measurement frameworks and evaluate performance against brand objectives and ROI.
• Assist in managing agency relationships, including scope, direction, and day‑to‑day coordination.
• Track and manage the consumer marketing budget in collaboration with the team.
• Demonstrate Abb Vie’s Ways of Working, including “All for One Abb Vie” and “Make Possibilities Real.”

• Bachelor’s degree in marketing or a related field, or equivalent experience.
• 4–6+ years of relevant marketing experience.
• Experience in pharmaceutical or CPG marketing.
• Strong communication, collaboration, and interpersonal skills, with the ability to work effectively across internal teams and external agency partners.
• Experience in core marketing capabilities such as creative development, positioning, segmentation, value proposition development, and investment optimization.
• Strong project management skills with the ability to manage multiple priorities in a deadline‑driven…