Channel Marketing Coordinator – Partner Engagement & Activation

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact.

Channel Marketing Coordinator – Partner Engagement & Activation

Location:

United States (Hybrid, Remote)

Department:
Marketing – Channel & Field Marketing

Reports to:

Head of Channel and Field Marketing, NA

• Own the TSD marketing relationship and activation program — including monthly themed content, digital rooms, quarterly contests, and sponsorship activation plans tied to measurable pipeline outcomes.
• Design and deliver quarterly SPIFs and ongoing Reseller Partner Program communications to keep NA partners informed, incentivized, and engaged.
• Run the monthly partner newsletter and support PAYG launch readiness communications.
• Support 8x8's presence at Channel Partners Expo — the premier NA channel event — to build partner preference, deepen existing relationships, and increase 8x8 mindshare across the NA partner community.
• Support the NA Partner Roadshow execution, including logistics, partner outreach, and follow-up coordination.
• Track partner engagement metrics (newsletter open rates, SPIF participation, webinar attendance) and report on performance quarterly.
• Collaborate with Channel Account Managers (CAMs) to ensure communications and program activations are aligned to top partner priorities.
• Manage MDF-funded demand programs in coordination with partner ops, tracking utilization and pipeline outcomes.
• Support other partner marketing projects and global initiatives as required.

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 0-2 years of experience in marketing, channel marketing, or partner programs — SaaS or technology industry preferred.
• Strong written communication skills with an eye for creative, engaging partner-facing content.
• Organized and detail-oriented, with the ability to manage multiple programs and deadlines simultaneously.
• Comfortable working with data to track engagement and report on program performance.
• Collaborative team player who works well with sales and partner-facing teams.
• Experience with Salesforce, Hub Spot, or equivalent CRM/marketing tools is a plus.
• Positive, energetic attitude with a willingness to learn and iterate quickly.
• Ability to travel up to 15% for partner events and trade shows.

Salary Ranges: $60,000.00 - $90,000.00

8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.

We also provide reasonable accommodation to individuals with disabilities in accordance with applicable laws.