Digital Marketing; On-Site

Job Description

Position Description / Responsibilities:

• Plan and execute Digital Marketing initiatives.
• Prepare Distributor Web Content ensuring proper Branding, Product Content and loading of Burton Product attributes.
• Perform regular cadence of review for Tier I and Tier II customers regarding Burton content placement and positioning with corrective action.
• Assure Burton digital assets are current and relevant – photos and product dimension files (BIM, Revit).
• Placement of Burton on industry product content warehouses and manage lead generation from searches.
• Social media placement and effectiveness tracking.
• Search engine optimization (SEO) and web content improvement.
• Analysis of Burton site web traffic and constant improvement action.
• Web ad creation and placement.
• Shape and utilize ERP (Net Suite) CRM to support and initiate targeted customer marketing.
• Website visit lead generation tracking and follow-up.
• Live and virtual tradeshow online content setup.

Requirements:

• Minimum – B.S. and/or M.S. Degree in Marketing or related field.
• 1‑5 years of digital marketing experience.
• Capability to learn technical (Electrical/Mechanical) understanding of designed-in products.
• Active listening – focus on buyer/user needs translating to “Best Fit” product solutions.
• Utilize strong analytical ability to evaluate end‑to‑end customer experience across multiple channels and touch points – value chain.
• Getting work done through others – collaboration with internal and external stakeholders.
• Demonstrated knowledge in the use of SEO tools, Word Press, Beaver Builder, Adobe InDesign, and email marketing campaign & monitoring applications.
• Interpersonal skills, including strong relationship‑building proficiency.
• Ability to communicate effectively both orally and in writing.
• Good analytical, mathematical and problem‑solving skills.
• Computer skills with Microsoft Office:
  Outlook, Excel, Word, PowerPoint.
• Experience working with an ERP system.

Preferences:

• Proven working experience in digital marketing, leading and managing SEO/SEM, marketing database, email, social media and advertising campaigns.
• Proven creative track record in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Burton is a medical device manufacturer engaged in designing, manufacturing and distributing high‑quality examination and surgery lighting equipment. Since its inception in 1928, Burton has been known for superior quality, exceptional value and long‑lasting solutions to complex lighting issues facing physicians, surgeons and veterinarians worldwide.