Trade Marketing Analyst

Job Description

JOB TITLE: Trade Marketing Analyst, Storck USA

SUPERVISOR'S

TITLE:

Trade Marketing Associate Manager, Storck USA

FLSA STATUS: Exempt

DATE: 2024

SUMMARY:

Storck North America is comprised of Storck Canada, Inc., Storck USA, L.P., and Central America for Storck Group. Headquartered in Berlin, Germany with all manufacturing in Germany – Storck Group is a Global Candy and Confectionary leader with some of the most loved brands in Candy like Werther’s Original Caramel and Mamba. The North American region continues to experience double digit growth while it builds on its half a billion-dollar business.

The Trade Marketing Analyst for Storck USA joins the newly formed Business Activation department and supports activities within Trade and Shopper marketing with a focus on a specific brand and/or family of brands. Trade Marketing is a new discipline within Storck USA and is intended to develop and implement effective trade marketing strategies and retail communication plans to drive sales and market share growth and enhance brand visibility across all retail channels.

This role requires a strong analytical thinker and the ability to collaborate effectively with cross-functional teams to support the execution of projects and programming.

Supervisory Responsibilities: This position carries no supervisory responsibilities.

Essential Duties and Responsibilities:

• Support Trade Marketing leaders in building channel strategies and go-to-market implementation.
• Support development and commercialization efforts for all point of sale, including project scope, timelines, status tracking, costing and resources to ensure successful execution.
• Support and execute timely and effective communication of assigned project related information such as timelines, deadlines, expectations and changes to cross functional teams.
• Support and maintain strong relationships with German counterparts, internal colleagues and external colleagues including packaging suppliers.

• Includes All Year-Round support, Drive Periods, Product Launches, Seasons
• Support development, implementation, execution, and optimization of in-store/online retail marketing strategies and programs for a Storck brand(s).
• Tactics include but not limited to: coupons, displays, in-store signage, retail media, and events.
• Support development of investment strategy aligned to brand and customer priorities and overall profitability targets.
• In consultation with brand, support development and delivery of selling materials, POS displays, and merchandising solutions.
• Support the effective execution of all trade/shopper marketing initiatives.
• Monitor, analyze, and report campaign performance.

• Support understanding of retail environment.
• Stay updated with industry trends and best practices in trade marketing, applying relevant insights to improve Storck’s market presence.
• Support build out of data-backed understanding of shopper journeys, trends, and behaviors.

• Analyze sales data, pricing trends, and market share to identify growth opportunities.
• Support development of regular reports and presentations to communicate insights and recommendations to senior sales and marketing leaders.

• Fulfill Storck Values:
  Passion, Performance, and Sense of Belonging.
• Other duties as assigned.

Requirements:

Knowledge, Skills, and Abilities:

• Proficient in Microsoft Office Suite, project management tools, and data analytics platforms.
• Experience in brand and/or trade marketing strategies and consumer insights.
• Project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical skills, with the ability to work with complex data sets, identify trends, and develop innovative solutions to drive business growth.
• Strong communication, negotiation, and interpersonal skills with the ability to influence and negotiate with internal and external stakeholders.
• Results-oriented mindset with a focus on driving measurable business outcomes and delivering…