Manager​/Director, Marketing Operations & Demand Generation

Manager / Director, Marketing Operations & Demand Generation About Sprocket Sports

Sprocket Sports builds the all-in-one club management platform that youth sports clubs and leagues use to run and grow their organizations. We compete with the likes of Play Metrics and League Apps, and we serve a market of thousands of youth sports clubs across soccer, hockey, volleyball, lacrosse, baseball, basketball, and other sports.

We are a sustainable, long-term growth story — not a flash-in-the-pan startup. Our mission sits firmly on the right side of a national conversation about youth sports: more kids in sport, a better player experience, and helping good operators build healthy, lasting clubs.

This is a foundational role. You will own the marketing engine that turns Sprocket’s positioning into a steady, measurable flow of qualified pipeline. Today the fundamentals — our CRM, our data, our demand-generation systems — need a dedicated owner who can build them properly and run them with discipline. That owner is you.

You will work hand in hand with the VP of Marketing, who owns positioning, messaging, and content direction. Your domain is the systems and execution underneath it: the database, the scoring and segmentation that tells us which clubs to pursue, the campaigns that reach them, and the reporting that proves what is working. You will also be a close partner to an expanding sales team that is counting on marketing to help fill the funnel.

We are hiring at the level that fits the person.

• CRM & data foundation. Establish a single source of truth for our prospect and customer universe — a clean, comprehensive, well-structured database of the ~3,000 target clubs and leagues we sell to. This is the foundation everything else is built on.
• Account-based marketing. Design and run an account scoring and tiering model (fit, intent, recency, engagement) so the team always knows which accounts are hottest and why. Keep it scored continuously so accounts move up and down as signals change, and segment by sport, club size, buyer type, and growth stage.
• Demand generation. Run paid and lifecycle programs end to end — advertising across social media channels, email nurture, retargeting, and subscriber growth — and build the orchestration that drives engagement and conversion.
• Marketing operations. Own the marketing technology stack and its integrations — forms, lead routing and meeting booking, lifecycle workflows, event-platform sync, ad-data, and intent/de-anonymization tooling — with clear alerting so a broken form or workflow is caught in hours, not weeks.
• Reporting & attribution. Build and maintain the marketing dashboard, define the attribution model, and report sourced and influenced pipeline. Track conversion through the funnel, act fast on what the data shows, and keep goals grounded in a defensible view of the market.
• Cross-functional partnership. Coordinate with our events lead and design resources so demand-gen, events, and creative reinforce one another. You will help guide design rather than produce it yourself, with an eye for presenting data in a visually compelling way.

We currently run on Zoho and are actively assessing whether to move to a new platform. We are not committed to any specific system — evaluating the options and recommending the right path is one of the first things we will look to you to weigh in on. Experience migrating and standing up a modern marketing CRM cleanly is therefore highly valuable.

• Experience. 5–10+ years in a B2B marketing operations, demand generation, or account-based marketing role, ideally in SaaS, with a track record of building systems rather than just running them. The lower end suits the Senior Manager level; broader strategic and leadership scope suits the Director level.
• Tools. Hands-on fluency with a modern marketing CRM and automation stack, paid-social and search platforms, and ideally enrichment/orchestration tooling. Comfort assessing, selecting, and migrating CRM platforms is a strong plus.
• Data. Genuinely comfortable with data — building scoring models, working with reporting and light…