Marketing Manager II, Oncology Brand Launch - DECNUPAZ

Company Description

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.

Our talented, highly creative marketing professionals put Abb Vie in the best position to win by driving strategic direction, leading product teams, and creating targeted, evidence-based product messaging to deliver value to our customers. Marketing professionals are among our most versatile performers. Abb Vie marketing professionals are involved in just about every aspect of our business.

It is an exciting time to join Abb Vie’s established hematology team as we pursue our mission to have a remarkable impact on the lives of people affected by cancer and hone organizational capabilities around ultra rare diseases. Come join an inclusive Abb Vie Oncology culture that fosters trust in each other, curiosity, growth in ourselves and our organization, and joy in what we do!

Abb Vie Oncology offers you immense opportunities to explore your interests and help you achieve your goals. Hear directly from our Abb Vie Oncology colleagues to learn more about our culture, growth opportunities, and what makes Abb Vie Oncology a great place to work!

The Marketing Manager II (MM) designs, develops, and implements commercial plans, programs, and promotional materials needed to build market leadership in a competitive landscape with a key focus on the Health Care Provider (HCP). The Marketing Manager will work closely with multiple commercial operation departments to ensure success in product launch, support, and sales execution. Internally, the MM will foster positive working relationships with the sales force, medical affairs, market research, sales training, regulatory, competitive intelligence, and other cross franchise teams.

Externally, the MM works with various agencies, consultants, and physicians to successfully drive the business. The MM does not have direct reports but must demonstrate the ability to lead without authority and build a collaborative and integrated commercial team.

Key Responsibilities Include:

• Develop tactics that align to the strategic brand plan primarily for HCP marketing and nonpersonal promotional activities.
• Support and participate in the development of strategy and tactics for our ongoing product launch of DECNUPAZ.
• Manage external industry conferences and engage with external customers.
• Perform budget tracking.
• Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives.
• Establish and maintain relationships with key opinion leaders where appropriate.
• Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers.
• Monitor and analyze all sources of company and industry sales and marketing data.
• Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials.
• Conduct routine field travel with the sales force, participate in market research and patient immersions to better understand market drivers and dynamics and to “get in the shoes” of our consumers and health care providers.
• Manage internal/external networks, consultants, and agency partners.
• Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.
• Participate on cross-functional teams.
• Communicate up, down, and laterally in an effective manner.

Candidates will be hired at a level commensurate with experience

• Bachelor's Degree
• 3-5+ years of marketing experience in the pharmaceutical industry
• Strong written and verbal communication skills.
• Knowledge of marketing concepts within strategic planning process.
• Concept of budget…