Marketing Manager , Oncology - BU Capabilities & Operations, Congress Team

Congress Planning, Execution, and Management

• Own a portfolio of high value oncology congresses; thereby, leading the end-to-end (from initial brief through post-show analysis) congresses within the healthcare/life science vertical.
• Collaborate with the Assets/Brands/Functional Teams to develop congress strategy, identify, and clarify congress goals and objectives; thus, ensuring pre, peri, and post congress promotion, booth design, and onsite initiatives to support business goals and maximize return on engagement/return on investment.
• Develop and implement Standard Operating Procedures (SOP’s) for High Value Oncology Congresses.
• Conduct post-congress analysis and optimization:
  Close out all congresses with post-congress surveys, data analysis, and stakeholder reporting. Gather feedback and review budget recaps to inform future congress strategy and demonstrate business impact.
  • Exercise strategic thinking to identify trends, recommend improvements, and shape the evolution of the congress program.
• Accountable and responsible for congress end-to-end collaborative (internal and external stakeholder) project management plan trackers to ensure beating and meeting key milestones.
• Manage project budgets and track and submit purchase orders as needed.
• Collaborate with internal and external stakeholders (Internal – Abb Vie Business Services Group, Digital Lab, Office of Ethics and Compliance, Legal, Regulatory, etc.), External - (Abb Vie Congress & Engagement Vendor Partners).
• Lead the branded/non-branded asset promotional approval process (Veeva) compliantly.
• Cross-functional collaboration:
  
  Work closely with creative, CRM, content, and social media teams to coordinate congress messaging, collateral production, and release dates. Serve as a liaison across business development, asset/brand/function leadership, and marketing, sharing best practices and ensuring alignment of messaging, content, and deliverables.

• Design & build exhibits:
  Partner with Abb Vie’s Congress Agency of Record (AOR) and exhibit vendors to create impactful booths. Oversee vendor coordination inclusive of audio visual, booth design/fabrication, graphics, hospitality, shipping, and show services. Bring firsthand booth-build experience from concept through installation and dismantle (I&D).

• Promote open and transparent communication to encourage collaboration and feedback across all levels.
• Recognize and celebrate individual and team achievements to boost morale and motivation.
• Create an environment of trust, psychological safety, and respect where team members feel valued and empowered to contribute ideas.
• Hold team members accountable for deliverables while providing support and constructive feedback for improved performance.
• Foster diversity, inclusion, and equitable participation within project teams.
• Enable cross-functional collaboration, breaking down silos to leverage broader organizational strengths.
• Model and reinforce a strong work ethic, positive attitude, and adaptability to change.

• Oncology Marketing and Sales Teams
• Oncology BU Operation Teams

• Bachelor’s degree required and a minimum of 5 years of congress/events/meeting planning work experience.
• Certified Meeting Planner (CMP), Certified Trade Show Marketer (CTSM), Certified Special Events Professional (CSEP), Certified in Exhibition Management (CEM), or Digital Event Strategist (DES), or specialized training in congress and sponsorship management experience – preferred.
• Knowledge and understanding of the oncology therapeutic and commercial operations - preferred.
• Previous Veeva Promo mats (Medical/Promo/Regulatory) Routing experience.
• Strong budget management and project management skills
• Ability to coordinate a cross-functional team, facilitate prominent levels of collaboration to achieve results.
• Ability to lead without authority, driving through execution across multiple functionally diverse stakeholders; thereby, organizing information in an appropriate format to gain stakeholder buy-in.
• Ability to operate with a high degree of autonomy in a dynamic environment.
• Excellent…