Freelance Digital Strategist; Culinary

WHY WE THINK YOU WILL LOVE THIS ROLE

tms is a customer engagement agency with specialties in promotions, campaigns, loyalty/CRM, and product and packaging. We are looking for a naturally curious and adaptable strategist with digital campaign experience to join our team.

You should be the type of strategist that can dig deep into both analytical research and cultural trends. You should be passionate about connecting brands and consumers, while generating insights with depth and human truths at their core. All candidates should be comfortable writing remarkable creative briefs, synthesizing research, and connecting the dots between brand goals and consumer actions.

We are specifically looking for a strategist with experience helping to drive digital campaigns in the culinary world. This role will be responsible for working with creative teams to brief and ideate on new product launches across kitchen appliances and cookware.

• Supporting the Director of Strategy on accounts by conducting research, analyzing data to generate insights, and staying plugged into the latest trends in food content on social media
• Supporting the wider inter-disciplinary team by crafting briefs for creative teams to build campaigns, product launch plans, and communication tool kits
• Building strategy plans, communication hierarchies, demographic breakdowns, and white papers of varying complexity while still being understandable by non-marketers
• Staying current on industry trends and best practices across the culinary category
• Being a source of inspiration, innovation, and ambassadorship of the strategy space

• 2-5+ years in digital strategy and marketing
• Agency experience required
• MUST:
  Experience working with research tools such as Mintel, Simmons/MRI, Qualtrics, and AI LLMs (Claude, Gemini, ChatGPT, Perplexity, etc.)
• Understanding of how marketing programs can be executed across digital platforms (social, mobile, ecommerce, etc.)
• Experience digging into data and research and locating actionable insights
• Experience working with creative teams by participating in concepting/brainstorming sessions and translating ideas
• Should be able to present complex ideas clearly
• Fantastic presenter and storyteller
• Able to build compelling decks/presentations that sell through ideas to clients
• Strong interpersonal skills
• Unafraid to dive into new platforms and acquire new knowledge
• Deep understanding of and a passion for the culinary space

Starting Hourly: $80-90/hr

We are an equal opportunity employer, and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation.