Marketing Manager II, Oncology Brand Launch - Ultra Rare

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology, and neuroscience.

Our talented, highly creative marketing professionals put Abb Vie in the best position to win by driving strategic direction, leading product teams, and creating targeted, evidence-based product messaging to deliver value to our customers. Abb Vie marketing professionals are involved in just about every aspect of our business.

It is an exciting time to join Abb Vie’s established hematology team as we pursue our mission to have a remarkable impact on the lives of people affected by cancer and hone organizational capabilities around ultra rare diseases. Come join an inclusive Abb Vie Oncology culture that fosters trust in each other, curiosity, growth, and joy in what we do!

• Develop tactics that align to the strategic brand plan primarily for HCP marketing and nonpersonal promotional activities.
• Support and participate in the development of strategy and tactics for our ongoing product launch of DECNUPAZ.
• Manage external industry conferences and engage with external customers.
• Perform budget tracking.
• Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives.
• Establish and maintain relationships with key opinion leaders where appropriate.
• Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers.
• Monitor and analyze all sources of company and industry sales and marketing data.
• Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials.
• Conduct routine field travel with the sales force, participate in market research and patient immersions to better understand market drivers and dynamics and to “get in the shoes” of our consumers and health care providers.
• Manage internal/external networks, consultants, and agency partners.
• Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.
• Participate on cross-functional teams.
• Communicate up, down, and laterally in an effective manner.

Candidates will be hired at a level commensurate with experience.

• Bachelor's Degree
• 3-5+ years of marketing experience in the pharmaceutical industry
• Strong written and verbal communication skills.
• Knowledge of marketing concepts within strategic planning process.
• Concept of budget development and management for marketing programs and tactics.
• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
• Strong analytics with excellent overall business acumen including budget planning and management.
• Experience working with and managing multiple external agencies including advertising, digital, external and internal partners.
• Demonstrated ability to operate quickly and decisively in a fast-paced, matrixed, and demanding environment.
• Leadership skills.
• Ability to foster strong relationships with senior management and external partners.

• Brand marketing/launch experience in pharmaceutical marketing or sales
• Sales experience in pharmaceutical/biotechnology
• Rare disease/oncology/hematology experience
• Strong presentation experience and proficient PowerPoint skills.
• Demonstrated understanding of principles of market research to draw valid conclusions.
• MBA or Graduate Degree

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range.
  
  This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.

Abb Vie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.