Manager, Brand Strategy – Management

Responsibilities

• Drive AI Innovation & Enablement:
  Proactively build, test, and optimize brand strategy‑related AI tools, templates, and automated workflows to scale brand systems, speed up data synthesis, and empower the broader team.
• Build Foundational Strategy:
  Support in the development, documentation, and evolution of the core Salesforce brand identity, positioning, and narrative.
• Build and Maintain Brand Systems:
  Help build, update, and manage the structural frameworks, brand hubs, and guidelines that dictate how the Salesforce brand shows up across global business units.
• Develop Brand Architecture & Naming Recommendations:
  Support the execution of non‑product naming requests, internal program branding, and M&A brand integration mapping under the guidance of brand strategy leadership.
• Synthesize Macro Insights:
  Leverage data from our Global Brand Health Study and other market research to distill complex findings into actionable, easy‑to‑understand strategic reports.
• Monitor Tech & Cultural Trends:
  Keep a constant pulse on the intersection of brand and emerging technology, bringing fresh AI workflows and innovative practices to the team.

• 3–5+ years of experience in brand strategy, brand insights, or brand management at an agency, consultancy, or global tech brand.
• An AI‑first mindset with hands‑on experience using modern AI tools to optimize your own workflows, analyze data, or build efficiency tools for a team.
• Solid understanding of foundational brand principles, including positioning, brand architecture, and brand identity systems.
• Strong analytical skills with the ability to interpret data from brand health trackers or market research and translate it into clear, actionable insights.
• Excellent written and verbal communication skills, with a knack for creating compelling presentations and clear documentation.
• A systems‑thinking mindset — you like to organize information, create frameworks, and build tools that make complex processes simpler.
• BA/BS required; MBA a plus.