Senior Consultant, ABM Optimization

Responsibilities

• Lead optimization of digital experiences with a strong focus on B2B marketing initiatives (approximately 90% B2B, 10% consumer).
• Analyze digital performance data and identify opportunities for improvement across web experiences.
• Design, execute, and manage A/B tests and optimization initiatives to enhance user engagement and conversion.
• Translate insights into actionable recommendations and implement improvements across digital platforms.
• Continuously monitor performance metrics and refine strategies based on results.
• Partner with cross‑functional teams including marketing, content, and analytics to align on optimization strategies.
• Support ongoing testing cycles: analyze, propose, activate, measure, iterate.
• Contribute to improving overall digital experience across U.S. websites and marketing channels.

• Experience in B2B digital marketing and experience optimization.
• Strong understanding of website performance metrics and optimization strategies.
• Hands‑on experience using marketing technology platforms for performance analysis and testing.
• Proven ability to execute and manage optimization cycles from analysis through implementation.
• Experience working with cross‑functional marketing and digital teams.
• Bachelor’s degree or equivalent experience in Marketing, Business, or a related field.
• Experience with additional testing or analytics tools (e.g., Hotjar or similar platforms).
• Exposure to marketing automation platforms such as Eloqua.