Retirement Campaign Manager

Overview

At Horace Mann, we’re committed to helping educators achieve financial security and prepare for a successful future. We’re seeking a strategic, results-oriented Life & Retirement Campaign Manager to lead growth-focused marketing initiatives that drive awareness, engagement, and sales across our Life, Retirement, and Financial Services products.

• Strategic Marketing & Campaign Leadership
  • Lead go-to-market strategies and integrated, multi-channel marketing programs that drive awareness, leads, calls, quotes, enrollments, deposits, rollovers, cross-sell opportunities, and sales.
  • Develop and execute campaigns supporting Life, Retirement, and other financial services offerings.
  • Serve as the marketing subject matter expert for Life & Retirement products, ensuring alignment between business objectives, customer needs, and marketing execution.
  • Manage programs from concept through launch, measurement, optimization, and reporting.
  • Serve as a key liaison between agents, call center teams, and Life & Retirement business partners to align priorities and optimize program effectiveness.
  • Support sales efforts by developing playbooks, toolkits, sales briefs, finalist materials, and local market activation plans.
  • Assist with opening and activating payroll slots and driving field adoption of Life & Retirement solutions.
  • Promote growth of registered representatives through onboarding campaigns, training initiatives, and enablement programs.
• Partnerships & Business Development
  • Manage Life & Retirement-focused marketing and sales partnerships, including:
    • Partner identification
    • Onboarding and activation
    • Ongoing enablement
    • Performance evaluation
  • Develop strong relationships with internal and external stakeholders to drive mutual success and business growth.
• Customer Insights & Experience
  • Capture the voice of educators through research, surveys, and feedback programs.
  • Translate customer insights into compelling messaging, offers, and customer journey enhancements.
  • Partner with Customer Experience and Technology teams to improve digital experiences across quoting, enrollment, rollover, service, and support journeys.
• Analytics & Optimization
  • Collaborate with Analytics teams on audience targeting, lead routing, testing strategies, and performance measurement.
  • Analyze campaign performance and ROI to identify opportunities for optimization and growth.
  • Use data-driven insights to continuously improve marketing effectiveness and customer outcomes.

• Required
  • Bachelor’s degree required.
  • FINRA Series 6 and 63 licenses required.
  • 8+ years of progressive experience in marketing, sales, partnerships, or business development.
  • Demonstrated success developing and executing marketing programs that drive measurable business results.
  • Strong knowledge of Life Insurance, Retirement products, and related business processes.
  • Experience with CRM platforms, marketing technologies, operational reporting tools, and campaign analytics.
  • Strong business acumen and demonstrated ability to make data-driven decisions.
• Preferred
  • Master’s degree (MBA, M.Ed., or related discipline).
  • FINRA Series 24, 26, 65, or 66 licenses.
  • 5+ years of experience within education, insurance, financial services, or retirement industries.
  • Experience leading Life and Retirement marketing programs (both preferred).

$ - $ annually

EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.