Senior Manager, Media Measurement and Optimization

Overview

• This position will report to the Director, Measurement and Optimization, and will be a key resource in driving integrated media measurement at Pfizer.
• They will work directly with agency partners, and internal collaborators within the CMO to create a media measurement program and refine, deliver, and enhance media optimization programs.
• They will bring a deep understanding of the intricacies of media data and analytics for major brands with experience in both building enterprise media measurement frameworks and executing large scale media performance optimization for healthcare clients.
• This person will partner closely with other members of the CMO as well as other teams to drive a robust, data‑driven, and highly strategic approach that moves Pfizer from a leading ‘pharma’ brand into a leading healthcare and patient‑first organization.
• The Sr. Manager, Media Measurement and Optimization, is responsible for implementing newly created enterprise media measurement framework and KPIs, that take an integrated approach to media reporting across audience, channel, site and creative for the Pfizer media initiatives.
• This is a unique role, that will curate measurement strategies for enterprise‑based media programming across disease states.
• They will partner closely with the media agency and other key constituents in the CMO organization to develop audience‑centric, insight‑driven media optimization programs to improve marketing ROI.

• 6+ years Marketing or Media experience in a professional environment, with experience managing and building teams
• BS Degree in Marketing, Business, or equivalent experience
• Broad knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of healthcare claims data and its application to marketing optimization
• We look for prior experience in media analytics, healthcare claims data, and HCP data, especially digital media
• Deep understanding of media data KPI calculations & definitions
• Understanding of data-driven media planning and buying approaches globally
• Expertise in Analytics/Martech/Business Intelligence platforms or BI software such as:
  Datorama, Tableau, Adobe, Snowflake, SQL, Crossix, IQVIA, Symphony Health Solutions, etc.
• Experience translating data insights into actionable recommendations for executive decision‑making
• Deep familiarity with media and vendor landscape and application of media trends in powering business results, as well as media data souce and taxonomy expertise
• Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech
• Proven ability to work collaboratively across multiple teams
• Excellent communication skills; can articulate complex concepts to a diverse audience
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.