Director, Brand Strategy – Management
Job in
Springfield, Sangamon County, Illinois, 62777, USA
Listed on 2026-07-20
Listing for:
Jobtailor
Full Time
position Listed on 2026-07-20
Job specializations:
-
Marketing / Advertising / PR
Branding Specialist / Ambassador, Marketing Strategy
Job Description & How to Apply Below
Responsibilities
- Define, protect, and evolve the core Salesforce brand strategy and identity
- Develop, scale, and maintain structural frameworks for the brand
- Partner with stakeholders to integrate foundational brand strategy into the business
- Own brand research initiatives like the Global Brand Health Study
- Monitor competitive positioning and cultural trends to identify growth opportunities
- 10+ years of experience in brand strategy, brand insights, or brand management
- Deep expertise in brand positioning and foundational brand strategy
- Extensive experience managing complex brand architecture
- Executive presence and the ability to present complex data to C-suite stakeholders
- Exceptional systems-thinking skills
- Proven track record of managing large-scale global insights projects
- BA/BS required;
Master's degree or MBA preferred
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