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Principal Associate, Market Research
Job in
Springfield, Sangamon County, Illinois, 62777, USA
Listed on 2026-08-02
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-02
Job specializations:
-
Marketing / Advertising / PR
Market Research
Job Description & How to Apply Below
- Lead the design and execution of market research projects
- Analyze and report on market research projects
- Deliver actionable insights utilizing various brand measurement sources
- Provide ongoing consumer research expertise and consultation to internal partners
- Bachelor’s Degree or military experience
- At least 4 years of experience in a primary market research role
- Experience leading research focused on brand health tracking, advertising performance, and creative marketing testing
- Experience working with analytical tools (such as Python, R, SAS, SPSS, SQL, Q)
Demonstrates expertise in leading market research projects, analyzing brand health, and delivering actionable insights. Proficient in utilizing analytical tools to provide consumer research consultation and support internal partners.
Highest-signal resume keywords- Market Research Leadership
- Brand Health Tracking
- Advertising Performance Analysis
- Creative Marketing Testing
- Analytical Tools Proficiency
Hard Skills
- Market Research
- Data Analysis
- Consumer Insights
- Brand Measurement
- Statistical Analysis
- Consultation
- Collaboration
- Communication
- Primary Market Research
- Brand Health
- Advertising Performance
- Creative Testing
- Python
- R
- SAS
- SPSS
- SQL
- Q
Position Requirements
10+ Years
work experience
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