Social Media Manager
Job in
Springfield, Sangamon County, Illinois, 62777, USA
Listed on 2026-08-08
Listing for:
CWILL
Full Time
position Listed on 2026-08-08
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Marketing Strategy
Job Description & How to Apply Below
About US:
CWILL (pronounced "quill") is a post-purchase and retention suite built for Shopify & DTC brands. Reduce support tickets, recover lost revenue from returns, and turn one-time buyers into loyal fans - with tools purpose-built for every touchpoint after the sale.
The RoleWe're hiring someone to own social end to end: set the strategy, build the channels, and lead the function as it grows.
Be clear on what this is: for the first stretch, you are the strategy and the execution. You'll be writing, filming, posting, and in the comments yourself.
What You'll Do- Channel strategy across Linked In, X, You Tube, and Reddit etc - what we play to win on each, what we skip, and how each ladders up to pipeline
- You Tube from zero - format, cadence, production approach. Merchant education and product storytelling, not brand fluff.
- Reddit, done credibly - showing up as genuinely useful in the communities where Shopify merchants and agencies actually talk. You know why brand accounts get banned and how real practitioners earn standing instead.
- Organic visibility in AI search - building the kind of presence that gets us cited and recommended by AI assistants, not just seen by humans
- A content engine that doesn't scale by headcount - using AI tooling to produce at a volume that would have taken a team of five two years ago
- Reporting on what's working - what drives reach, engagement, and downstream pipeline, and killing what doesn't
- :5+ years in social media, with a track record you can walk us through - channels you grew, from what to what
- Hands-on Reddit experience. Be ready to talk specifics: which subreddits, how you built credibility, what got removed and how you handled it.
- Hands-on You Tube experience - you've built or substantially grown a channel, and you understand the format and retention mechanics, not just uploads
- Senior, but still a maker. You've operated as an individual contributor recently and you're good with that being the job for a while.
- Fluent with AI tooling for content production - you have opinions about what to automate, what not to, and where quality breaks
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