Director, Planner

• Define and integrate DAC’s upper-funnel media offering across linear/traditional and digital channels
• Provide strategic leadership for client accounts and teach/train subject matter experts
• Use MRI Simmons, Pathmatics, Kantar, GWI, Nielsen, iSpot, GA4, and client CRM data to identify audiences, media insights, and objectives
• Create integrated, full-funnel media plans with Strategic Insights, Client Strategy, Media, and Creative teams
• Establish full-funnel media measurement frameworks
• Develop measurement solutions for awareness, brand lift, consideration, and other upper-funnel objectives
• Lead annual and ongoing planning cycles, tactical development, optimization recommendations, quarterly business reviews, and strategic roadmaps
• Research and vet upper-funnel media opportunities and present campaign ideas to clients
• Serve as a client-facing upper-funnel media subject matter expert
• Mentor junior team members and lead media planning talent through coaching, performance management, goal setting, recruiting, and retention support
• Liaise with partners and vendors to plan and execute media
• Support internal training by authoring materials and leading training sessions
• Build relationships with publishers, platforms, networks, and partners
• Create sales, pitch, marketing, and new business pitch materials; attend and present in pitches
• Provide thought leadership through DAC content, conferences, and events
• Demonstrate expertise in integrated media channels and consumer media behaviors
• Stay current on industry trends and new vendors

• 8+ years of relevant experience in media planning and buying
• In-depth understanding of media buying
• Existing relationships with vendors, platforms, and publishers
• Ability to form relationships with internal stakeholders
• Comfort in traditional and digital media
• Effective communication at all levels
• Experience with enterprise-level client campaigns
• Experience across multiple industry verticals preferred
• Presentation skills, including material creation and in-room presentation
• Solid knowledge of tactics, vendors, methodologies, industry trends, and topics
• Growth mindset for expanding opportunities within the client base
• Expert-level knowledge of integrated media channels and tactics
• Working knowledge of TV, linear, local, digital/streaming, social, search, programmatic, experiential, audio/radio, print, OOH, and partnerships
• Proficiency with MRI Simmons, Pathmatics, Kantar, GWI, iSpot, GA4, and client CRM data

Demonstrates expert-level knowledge in integrated media channels and tactics, with a strong ability to develop and execute full-funnel media plans. Proven experience in client relationship management, strategic leadership, and mentoring within media planning and buying.

• 8+ Years Media Planning Experience
• Expert-Level Knowledge of Integrated Media Channels
• Proficiency with MRI Simmons, Pathmatics, Kantar, GWI, iSpot, GA4
• Strong Presentation Skills
• Client Relationship Management

• Media Planning
• Media Buying
• Full-Funnel Media Measurement
• Audience Identification
• Campaign Development
• Tactics and Methodologies Knowledge
• Digital Media Expertise
• Traditional Media Expertise
• Performance Management
• Strategic Roadmap Development

• Effective Communication
• Mentoring
• Relationship Building
• Coaching
• Growth Mindset

• Upper-Funnel Media
• Client Accounts
• Media Insights
• Vendor Relationships
• Industry Trends
• Digital/Streaming Media
• Programmatic Advertising
• Experiential Media
• Audio/Radio
• Print Media

• MRI Simmons
• Pathmatics
• Kantar
• GWI
• ISpot
• GA4
• Client CRM