Director, Growth Marketing

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Sittercity, a Bright Horizons company, is a technology platform reimagining the childcare industry. We simplify the process of finding, hiring, and managing high‑quality, trustworthy childcare. At Sittercity, you help design and implement solutions that transform a multi‑billion‑dollar industry, providing much‑needed relief to parents and care providers alike.

We are seeking a strategic, performance‑driven Director of Growth Marketing to lead multi‑channel acquisition, lifecycle, and engagement strategies across B2B2E and DTC segments. This role goes beyond paid media to own a holistic growth mandate, partnering closely with Product, Corporate marketing, and Operations to accelerate corporate revenue while scaling our consumer marketplace.

• Develop and execute an integrated revenue growth strategy, supporting both B2B2E partnerships and DTC marketplace growth.
• Translate company goals into channel‑specific and segment‑specific growth plans, prioritizing levers with the highest revenue impact.
• Partner with cross‑functional leaders (Product, Corporate, Engineering, BI, Operations) to improve conversion rates, user activation, and long‑term value across the lifecycle of a user.
• Establish growth forecasting, modeling, and KPIs aligned to revenue targets.
• Lead omni‑channel acquisition strategies across paid, organic, partnership, and content‑driven channels.
• Manage and evolve paid media programs (Google, Meta, social, programmatic, OTT, etc.) as part of a broader growth ecosystem.
• Build lifecycle and CRM strategies that move prospects and users through the acquisition, onboarding, engagement, and retention funnels across both B2B2E and DTC audiences.
• Drive SEO and earned media opportunities for scalable growth and efficient brand awareness.
• Develop and implement experimentation roadmaps, A/B and multivariate testing across channels, messaging, landing pages, and onboarding experiences.
• Refine attribution, forecasting, and performance measurement across segments and channels; own budgeting, pacing, and channel ROI.
• Collaborate with Product and Engineering to create intuitive, high‑converting user flows and impactful in‑product growth moments.
• Partner with Brand, Creative, and Communications teams to develop compelling narratives, value propositions, and content that resonate across audiences.
• Build and mentor a high‑performing growth team—including channel specialists, lifecycle experts, and external agencies—raising the bar for analytical and strategic capability.

• Bachelor’s degree in Marketing, Business, or a related field; MBA or relevant certifications (Google Ads, Facebook Blueprint) are a plus.
• 7‑10 years of experience in performance marketing across paid, earned, and owned channels, with a proven track record of managing and scaling profitable campaigns.
• Hands‑on experience with Google Ads, Meta, paid and organic social, and demand‑gen tactics such as SEO/AE‑O with a focus on DTC e‑commerce.
• Experience managing lifecycle programs.
• Deep familiarity with digital marketing and customer acquisition metrics and attribution including LTV, CAC/CPA, CPC, CPM, and ROAS, optimizing for profitability.
• Strong analytical skills with the ability to interpret complex data and turn insights into strategies.
• Experience managing multi‑channel ad budgets and optimizing for KPIs such as ROAS, CPA, CTR, and CVR.
• Knowledge of digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and data visualization tools (Tableau, Looker, etc.).
• A collaborative, results‑oriented mindset, able to work effectively with cross‑functional teams.
• Exceptional, people‑first leader, able to coach teams to be their…