Senior Associate, Planning

• Support and co-lead the development and execution of integrated, cross-channel media plans addressing client business objectives.
• Analyze audience, market, and campaign data to inform media recommendations and optimize plan performance.
• Prepare and present client-facing materials, including flowcharts, presentations, and competitive reviews.
• Monitor campaigns, perform optimizations and post-campaign analyses, and deliver actionable recommendations.
• Maintain understanding of client industries, goals, competitive environments, and evolving media landscapes.
• Mentor and support onboarding and ongoing training for Planning Associates.
• Ensure documentation, project management, and adherence to Omnicom Media processes.
• Collaborate with activation, strategy, analytics, and content teams for seamless plan implementation.
• Apply industry best practices, emerging technologies, and Omnicom Media tools.
• Contribute ideas, solutions, process improvements, and knowledge-sharing activities.

• Bachelor's degree in advertising, marketing, communications, business, or a related field.
• 1-2 years of experience in media planning or a related field (agency experience preferred).
• Strong analytical skills and proven ability to interpret and synthesize data into meaningful insights.
• Proficiency in Microsoft Excel, PowerPoint, and industry-standard planning tools.
• Effective written and verbal communication skills.
• Ability to manage multiple tasks, timelines, and priorities with organization and attention to detail.
• Collaborative, proactive, and committed to ongoing learning and professional growth.

Demonstrates expertise in media planning, data analysis, and client communication, with a strong focus on optimizing campaign performance and mentoring team members. Proficient in utilizing industry-standard tools and best practices to deliver actionable insights and enhance client strategies.

• Media Planning
• Data Analysis
• Client Communication
• Microsoft Excel
• Project Management

• Media Planning
• Data Analysis
• Campaign Optimization
• Audience Analysis
• Market Analysis
• Presentation Development
• Competitive Review
• Post-Campaign Analysis
• Documentation
• Process Improvement

• Analytical Skills
• Effective Communication
• Organizational Skills
• Collaboration
• Proactive Learning

• Advertising
• Marketing
• Communications
• Business
• Cross-Channel Media

• Microsoft Excel
• Microsoft Power Point
• Industry-Standard Planning Tools
• Omnicom Media Tools