Senior Marketing Manager

• Develop and execute client lifecycle campaign strategies across 1:many, 1:few, and 1:1 account-based marketing motions
• Manage end-to-end integrated campaign execution, meeting timelines, brand standards, and quality expectations
• Partner with Sales and Account Management to identify priority client accounts and segments and align engagement strategies with retention, renewal, and expansion opportunities
• Develop and optimize targeted content and assets based on client needs, stakeholder roles, product adoption, and lifecycle stages
• Create client case studies demonstrating measurable outcomes and value for campaigns, sales enablement, and marketing collateral
• Utilize marketing automation and CRM platforms to execute campaigns, track client engagement, and optimize performance using data and insights
• Coordinate campaign timelines, asset production, creative delivery, and cross-functional collaboration
• Analyze and report campaign performance, providing actionable insights on engagement, product adoption, renewal influence, expansion pipeline, and retention metrics
• Manage email and client communication channels, including lifecycle nurture streams, onboarding journeys, and retention and expansion campaigns
• Support client-facing programs, including webinars, events, and sales enablement initiatives, while ensuring a consistent, high-quality brand experience

• Relevant degree preferred
• 5 or more years of relevant experience required
• Experience in B2B marketing, including client lifecycle, retention, or account-based marketing
• Healthcare or complex B2B marketing experience preferred
• Knowledge of B2B client lifecycle strategies supporting engagement, retention, renewal, and expansion
• Experience using marketing automation and CRM platforms to execute and measure campaigns
• Experience collaborating with Sales, Account Management, and cross-functional teams
• Strong project management, prioritization, and organizational skills
• Excellent written and verbal communication skills with strong content development and storytelling capabilities
• Strong analytical skills translating campaign and client performance data into actionable insights

Demonstrates expertise in developing and executing client lifecycle campaign strategies, utilizing marketing automation and CRM platforms to optimize performance and engagement. Strong analytical and project management skills are essential for delivering high-quality, data-driven marketing initiatives.

• B2B Marketing Experience
• Client Lifecycle Strategies
• Marketing Automation Platforms
• Project Management Skills
• Analytical Skills

• Campaign Execution
• Content Development
• Data Analysis
• Email Marketing
• Account-Based Marketing
• Stakeholder Engagement
• Performance Measurement
• Creative Delivery
• Retention Strategies
• Sales Enablement

• Communication Skills
• Organizational Skills
• Collaboration Skills
• Storytelling Capabilities
• Prioritization Skills

• B2B Marketing
• Client Retention
• Healthcare Marketing
• Campaign Performance
• Lifecycle Marketing

• CRM Platforms
• Marketing Automation Tools