Senior Editorial Manager, Brand

• Create high-quality long-form content for consumer brand clients, including thought leadership articles, bylines, blog posts, executive Linked In articles, op-eds, speeches, newsletters, reports, white papers, case studies, campaign narratives, press materials, Q&As, and briefing documents
• Create short-form copy including headlines, taglines, social copy, key messages, captions, talking points, email copy, and promotional language
• Translate client priorities, cultural trends, audience insights, research, interviews, and campaign ideas into clear narratives
• Partner with Brand Experience account leads on client objectives, category dynamics, consumer behaviors, competitive context, and cultural moments
• Develop timely, useful, relevant, media-worthy, and shareable content across earned, owned, social, executive, and internal channels
• Write in distinct brand and executive voices for different audiences, formats, channels, and stakeholder needs
• Conduct research, interviews, trend scans, competitive reviews, and source gathering
• Collaborate with media, creative, strategy, social, influencer, analytics, and account teams
• Bring proactive story ideas, content recommendations, editorial opportunities, and strategic pivots to client and internal teams
• Edit and elevate content drafted by others
• Support client presentations and content planning through editorial calendars, message frameworks, content roadmaps, creative briefs, campaign plans, and new business materials
• Participate in brainstorms and pitch development
• Maintain quality control and alignment with AP style or client-specific style guidance
• Manage writing work streams, deadlines, review cycles, stakeholders, and feedback
• Stay current on culture, media, consumer behavior, content trends, AI-enabled search, editorial formats, and emerging storytelling tools

Requirements

• Approximately 8+ years of experience in writing, content strategy, journalism, public relations, marketing communications, editorial, or a related field with experience in consumer, brand, CPG and QSR
• Agency experience is strongly preferred
• Bachelor's degree in advertising, communications, public relations, marketing, or a related field preferred
• Portfolio of strong long-form writing samples
• Experience writing for consumer brands or categories such as food, wellness, lifestyle, parenting, retail, CPG, QSR, consumer tech, or other fast-moving consumer sectors
• Ability to understand a client's business, audience, voice, category, and communications goals and translate that understanding into strategic, human content
• Strong interviewing and research skills
• Excellent editing instincts
• Knowledge of trends, communities, and cultural moments
• Ability to write across channels and formats
• Collaborative, curious, and proactive approach
• Organized and deadline-driven, with ability to manage multiple writing assignments, feedback streams, and client priorities
• Comfort using AI tools thoughtfully for research, ideation, outlining, editing, workflow, and optimization while maintaining editorial integrity
• Bonus experience as a journalist, editor, speechwriter, executive communications writer, content strategist, or long-form brand storyteller

Core Competencies

Demonstrates expertise in creating high-quality long-form and short-form content tailored for consumer brands, with a strong focus on strategic storytelling, audience engagement, and brand voice adaptation. Proficient in managing multiple writing projects while maintaining editorial integrity and alignment with client objectives.

Highest-signal resume keywords

• Content Strategy
• Long-Form Writing
• Editing Skills
• Research Skills
• Agency Experience

ATS Optimization Keywords

Hard Skills

• Content Creation
• Copywriting
• Editorial Calendar Management
• Brand Voice Adaptation
• Trend Analysis
• Campaign Planning
• Speech writing
• Narrative Development
• Interviewing
• AP Style Compliance

Soft Skills

• Collaborative Approach
• Curiosity
• Proactive Mindset
• Organizational Skills
• Deadline-Driven

Industry Keywords

• Consumer Brands
• CPG
• QSR
• Marketing Communications
• Public Relations
• Journalism
• Content Trends
• Brand Experience
• Executive Communications
• Fast-Moving Consumer Sectors

Tools & Technologies

• AI Tools for Research
• Content Management Systems
• Social Media Platforms
• Analytics Tools
• Creative Briefs