Senior Social Media Buyer

• Develop and implement media buying strategies aligned with the company's GTM strategy, focusing primarily on Meta and Tik Tok
• Manage and allocate budgets across platforms to meet campaign objectives
• Ensure complete and timely delivery of campaign budgets and units according to client agreements and campaign plans
• Monitor and manage financial margins and implement strategies to maximize profitability
• Assist account management with campaign data analysis, reporting, and development of client-facing performance narratives
• Collaborate with account management teams on RFPs, campaign briefs, planning, and pricing strategies
• Coordinate with international teams to align processes and meet client expectations
• Use advanced platform management technologies and AI tools such as Pixis for experimentation and cross-platform optimization
• Assist in hiring through interviews and candidate selection
• Develop and execute training programs for new hires
• Perform other duties as assigned

• At least 5 years of experience in digital marketing, including SEM, SEO, Facebook/PMDs, and/or Programmatic/Trading Desks buying and execution
• Possession of AdWords, You Tube, and/or Facebook certifications will be considered a significant advantage
• Thorough understanding of the digital advertising space, marketplace trends, third-party research partners, Data Management Platforms (DMPs), and relevant studies
• Strong aptitude for data and analytics with a keen eye for extracting meaningful insights from complex data sets
• Demonstrated initiative and proactive approach to testing innovative buying techniques and exploring new opportunities in digital advertising
• Ability to manage and prioritize multiple campaigns across various U.S. time zones, platforms, and ad formats efficiently
• Advanced knowledge of Excel, including calculations, pivot tables, and graph creation
• Strong interpersonal skills for effective communication in-person, on the phone, and via virtual platforms
• Proactive issue identification and effective problem-solving skills
• Creative thinker with a solution-oriented approach and ability to leverage resources effectively
• Self-directed professional who comprehends client needs and operates with urgency, focus, and discipline
• Highly organized and detail-oriented, capable of managing complex projects
• Ability to collaborate effectively within a team environment and work independently with minimal supervision
• Highest levels of professionalism, integrity, and ethical standards
• BA/BS degree in Marketing, Business Administration, or a related field required
• May involve occasional travel for in-person collaboration, meetings, trainings, etc.

Expertise in developing and implementing media buying strategies across platforms like Meta and Tik Tok, with a strong focus on data analysis and campaign performance optimization. Proficient in budget management, team collaboration, and training program development to enhance operational efficiency.

• Digital Marketing Experience
• Media Buying Strategy Development
• Data Analysis and Insights Extraction
• Advanced Excel Proficiency
• AdWords and Facebook Certifications

• Digital Marketing
• Media Buying
• Campaign Management
• Data Analysis
• Budget Management
• Excel Proficiency
• Programmatic Buying
• SEO
• SEM
• Performance Reporting

• Interpersonal Skills
• Problem-Solving
• Creative Thinking
• Organizational Skills
• Team Collaboration

• AdWords Certification
• You Tube Certification
• Facebook Certification

• Digital Advertising
• Marketplace Trends
• Client Management
• RFPs
• Campaign Briefs

• Pixis
• Data Management Platforms
• AI Tools
• Campaign Management Software