Manager, Paid Social

Act as a subject matter expert for Paid Social strategies, best practices, technology partnerships, planning and execution tools, and emerging trends
Develop and drive multi-channel digital media strategies and roadmaps aligned with client program growth goals, focusing on retailers and omnichannel retail use cases
Support cross-functional marketing strategy projects with deep media expertise
Identify synergies across digital channels within client media mixes
Lead day-to-day management and optimization of client paid social programs
Plan campaigns, document strategies and plans, and build and optimize campaign tactics and segmentation
Manage algorithmic bid platforms and manual bidding strategies
Ideate, plan, and manage tests
Produce custom analysis, reporting, and insights
Manage creative trafficking, site and inventory management, privacy trends, and strategic partner relationships
Build and maintain team processes, QA checklists, and documentation for scalable execution
Define program objectives, tactics, and KPIs
Develop and deliver client communications
Build client strategies and lead tactical planning and execution
Manage and grow client relationships and influence stakeholders toward enterprise-level measurement
Recruit, train, and manage team members and direct reports
Foster open communication and 360-degree feedback
Support team members in reaching quarterly, annual, and long-term goals
Design and improve operating rhythms, workflows, intake, prioritization, QA, documentation, and status meetings

• 5+ years of experience directly responsible for enterprise-level Paid Social advertising programs
• At least 1+ year of experience managing direct reports
• Great communication and extensive client management experience (internal or external)
• Proven track record of success driving strong positive results through paid social channels
• Mastery of performance-based, direct response marketing programs
• Experience executing with platform UIs and ad serving / ad tech
• External partner management
• Sound conceptual and analytical problem-solving skills
• Exceptional attention to detail
• Demonstrated experience building and scaling team processes and organization, including workflow design, documentation, and operating routines for paid media or digital marketing teams
• Applicants must be legally authorized to work in the United States for any employer on a full-time basis
• Must not have current or future need for visa sponsorship

Expertise in Paid Social Advertising, including strategy development, campaign management, and performance analysis. Proven ability to lead teams, manage client relationships, and optimize multi-channel digital media strategies for enterprise-level growth.

• Paid Social Advertising
• Client Management
• Performance-Based Marketing
• Team Leadership
• Digital Media Strategy

Hard Skills

• Campaign Planning
• Algorithmic Bid Management
• Ad Tech Execution
• Data Analysis
• KPI Definition

• Communication
• Problem-Solving
• Attention to Detail
• Team Building
• Feedback Facilitation

• Digital Marketing
• Omnichannel Retail
• Cross-Functional Strategy
• Creative Trafficking
• Privacy Trends

• Ad Serving Platforms
• Performance Marketing Tools
• Campaign Optimization Tools