FQHC Marketing and Communications Manager

This position in the Office of Marketing, Communications and Engagement (OMCE) leads the strategic development and implementation of comprehensive, multi-channel marketing and communications plans. The role specializes in account management, media relations and social media, and supports high-stakes communications for SIU Medicine’s growing network of 17 federally qualified health center (FQHC) sites.

The incumbent coordinates large-scale, multi-site marketing efforts, manages vendor relationships, and leads cross-functional planning initiatives that require strong judgment and strategic alignment with institutional priorities. This individual meets regularly with assigned departments and clinical site leaders to guide communications needs, identify marketing opportunities, and develop integrated campaigns that support clinical, academic, and operational goals.

The successful candidate must demonstrate exceptional organizational skills and the ability to exercise sound judgment, strategic prioritization, and critical thinking when evaluating project requests. They must be comfortable navigating ambiguity and high-pressure environments, capable of negotiating scope and priorities, and confident in identifying opportunities to scale work across locations when appropriate.

Manages strategic marketing and communications efforts for assigned SIU Medicine departments and FQHC locations, with emphasis on the Centers for Family Medicine in Springfield, Quincy, Decatur, Carbondale, and affiliated outreach clinics. Incumbent:

• Leads the planning, execution, and measurement of complex, high-budget campaigns across multiple locations and service lines;
• Collaborates with clinical, academic, and administrative leaders to align messaging across departments and geographies;
• Develops, manages, and monitors annual marketing budgets for each site;
• Oversees the development of graphic design, print, digital and outdoor advertising materials in partnership with OMCE creative services;
• Evaluates incoming requests for strategic alignment and potential impact, recommending appropriate scope or redirecting efforts when requests fall outside organizational priorities or capacity;
• Identifies opportunities to scale or adapt successful campaigns across sites to ensure equitable and efficient use of resources;
• Manages intake and workflow tracking using project management tools.

Develops and implements social media campaigns to improve the online visibility of SIU Medicine and assigned departments. Incumbent:

• Creates and manages geo-targeted, paid, and organic digital content across multiple social platforms;
• Uses analytics to guide content development and platform strategy in collaboration with digital services staff and agency partners;
• Tracks, evaluates and reports on campaign effectiveness, adjusting tactics as needed.

Coordinates proactive and responsive media and advertising efforts. Incumbent:

• Acts as the liaison between assigned departments and local/regional media;
• Facilitates media inquiries and develops press content for distribution across platforms;
• Leads press events and media opportunities for high-impact stories across sites;
• Manages relationships with external vendors, including radio, print and outdoor advertisers, to support campaign delivery and quality control.

Supports enterprise-level communications and brand storytelling initiatives. Incumbent:

• Collaborates across OMCE teams on high-priority campaigns that reinforce the value of academic medicine and community health outreach.

Cross-…