Farm & Power Equipment Specialist
Listed on 2026-07-19
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Retail
Customer Service Rep, Retail Sales, Retail Associate/ Customer Service
Overview
About us
Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.
One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.
At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.
How we reward you
401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
Healthcare plans to support your needs
Virtual doctor visits
Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
15% Associate Discount
Dave Ramsey’s Smart Dollar Program
Associate Assistance Program
RK Cares Associate Hardship Program
24/7 Chaplaincy Services
Company paid YMCA Family Membership
Responsibilities What You’ll doThe purpose of the Sales Consultant is to play a pivotal role in assisting customers with their agricultural and household needs. With a store knowledge of farm equipment, power equipment, tools, and home essentials, you will provide exceptional customer service and expert advice to ensure a positive shopping experience.
- Provide excellent customer service by helping potential customers find power equipment products that match their specific applications and needs.
- Engage the customer in meaningful conversations to understand their specific needs, preferences, and budget constraints by utilizing our customer engagement model.
- Assist customers throughout the retail financing process and ensure all requirements are met prior to the release of the tractor.
- Manage the ordering of many types of Power Equipment for store stock as well as customer special orders.
- Assist with receiving, moving, and displaying power equipment products.
- Follow the Indoor Merchandising Guide to its entirety, to ensure that all products are set and maintained to company standards.
- Conduct power equipment demonstrations when necessary.
- Assist customers in locating items within the store and recommend suitable alternatives if a particular product is unavailable.
- Actively listen to customer concerns, address any questions or issues promptly, and provide appropriate resolutions or escalate to the supervisor, if required.
- Collect customer contact information for situations that require follow-up such as times we are out of a product but expecting it to arrive soon, customer order arrives, new product is received that they might be interested in.
- Establish and maintain healthy, long-term relationships with customers to generate repeat business and referrals.
- Provide expert advice and product knowledge to customers regarding a wide range of products such as power equipment, live animals, heating, fencing, batteries, lawn care, pools, etc.
- Demonstrate the features and benefits of the products, conduct product demonstrations, and explain technical specifications, as necessary.
- Utilize upselling and cross-selling techniques to maximize sales and increase the average unit per transaction.
- Promote exclusive offers and awareness of store loyalty program.
- Process special orders, operate the POS register, and resolve return issues as needed.
- Collaborate with team members to achieve sales targets, foster a cooperative work environment, and contribute to the overall success of the store.
- Participate in training sessions and stay updated on product knowledge, sales techniques, and company policies and procedures.
- Contribute to the visual merchandising efforts by zoning product…
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