Senior Marketing & Sales Operations Consultant

Responsibilities

• Enable services and sales revenue growth by supporting district teams in driving marketing and sales effectiveness capabilities at Caterpillar Dealers.
• Actively support districts by resolving problems regarding business plan execution, operational improvement and achievement of targets.
• Partner with districts to develop and execute strategic engagement and implement action plans for dealer marketing capabilities.
• Measure dealer performance and support districts on developing improvement action plans and gap resolution initiatives to support Differentiated Dealer Capabilities.
• Drive dealer usage of marketing automation tools that allow boosting online customer engagement by providing dynamic digital experiences that trigger personalized customer journeys and monitoring the customer behavior with the goal of increasing the number of active retail customers.
• Develop deep expertise to advise districts and dealers on process improvement for areas such as customer retention and activation, nurturing campaigns, and marketing leads development and follow through.
• Evaluate the training needs of field representative and dealer personnel and leverage existing materials and resources to satisfy those training requirements in the digital marketing space.
• Cross functional collaboration with partner divisions including Construction Industries (CI), Power & Energy (P&E), Resource Industries (RI), and Cat Digital.
• Other duties as assigned by Caterpillar management from time-to-time.

• Bachelor’s degree in marketing or business, or related experience in lieu of business or marketing degree.
• Knowledge of marketing and sales key concepts and industry strategies.
• Previous experience working with Caterpillar’s dealer network.
• Previous Caterpillar field representative experience.
• Previous roles held in marketing operations and sales support or commercial/industry experience
• Self-driven with the demonstrated ability to work on increasingly more complex assignments.

Demonstrates expertise in marketing and sales effectiveness, with a focus on driving revenue growth through strategic engagement and operational improvement. Proficient in utilizing marketing automation tools to enhance customer engagement and retention.