Regional Sales Manager

Position Purpose

The Regional Sales Manager (RSM) is pivotal in advancing the organization's market presence, fostering team excellence, and driving strategic sales initiatives. Tasked with developing and implementing a robust sales strategy, the RSM is responsible for coaching and leading a team of Territory Managers, Sales Support Representatives, and Inside Sales Representatives to exceed budgeted expectations while nurturing customer relationships and expanding market share.

Through effective coordination with the VP of Sales and Branch Managers, the RSM ensures alignment with corporate goals, emphasizing continuous improvement and digital proficiency to deliver exceptional customer service and achieve sustained growth in the business.

• Develop and execute strategic sales plans in collaboration with the Regional Manager and Branch Manager(s) to exceed budget targets and expand market share within the assigned region.
• Lead, mentor, and provide ongoing training to the regional sales team, and Branch Managers fostering a culture of continuous improvement and excellence in customer‑centric sales practices.
• Utilize and oversee CRM systems to strategically plan, execute, and track sales initiatives, ensuring seamless alignment and integration across all sales channels.
• Drive recruitment efforts, identifying and engaging potential talent to build a robust and high‑performing sales team capable of advancing within the organization.
• Conduct regular coaching and feedback sessions with sales team members, traveling as necessary to provide hands‑on support and review of sales presentations and techniques.
• Ride with all assigned sales professionals at least 1 x per quarter.
• Ensure outstanding sales performance by facilitating the onboarding of new clients and nurturing existing customer relationships, aiming to maximize account wallet share.
• Act as a liaison with senior leadership, conveying market insights and competitive intelligence to inform strategic decision‑making and enhance customer satisfaction.
• Proactively participate in weekly sales meetings and corporate events, ensuring alignment with company goals and leveraging opportunities to strengthen customer relationships and brand loyalty.

Direct Manager:
The Regional Sales Manager reports directly to the Regional Manager Direct Reports:
The Regional Sales Manager supervises a team comprising Territory Managers, Sales Support Representatives, and Inside Sales Representatives. These positions report to the Branch Manager with dotted line reporting to the Regional Sales Manager This structure ensures clear lines of communication and accountability, facilitating the effective execution of strategic objectives and operational goals across the region. The RSM plays a pivotal role in guiding their direct reports towards achieving sales targets and fostering professional development within the team.

The Regional Sales Manager is required to travel frequently (60-70%) within the assigned region for daily coaching interactions with Territory Managers, as well as periodically to the FSC in McKinney, TX, to support sales initiatives and ensure alignment with company objectives.

The Regional Sales Manager (RSM) must manage both office and field responsibilities, including computer‑based work, meetings, and team communication. The role requires frequent local travel with a valid driver’s license and the ability to occasionally lift up to 15 pounds. The company is committed to fostering an inclusive workplace and will provide reasonable accommodations to support individuals with disabilities in performing these essential job functions.

Works in a hybrid environment, balancing in‑office and remote responsibilities to lead regional sales teams and strengthen customer relationships. This fast‑paced role requires strategic agility, initiative‑taking decision‑making, and collaboration with cross‑functional teams, including National Accounts, The Home Depot, Branch Managers, and Regional Managers—to align goals, exceed budgets, and grow market share. Success depends on…