Manager, Strategic Partnerships

Description

Family Entertainment Group (FEG), is a recognized industry leader in designing, developing, and operating world-class family entertainment centers and amusement experiences. With a commitment to innovation and guest satisfaction, FEG partners with top brands and venues to create memorable experiences for families and guests of all ages. The Company provides turnkey outsourced facility management and arcade operations services for resorts, hotels, casinos, and amusement parks.

Additionally, the Company owns and operates standalone family entertainment centers under the In The Game, Max Action, and Bonkers brands. The Company operates nearly 90 locations throughout the U.S.

The Manager, Strategic Partnerships owns the day-to-day commercial relationship for one or more of FEG's key partner brands, acting as the on-the-ground extension of the Chief Commercial Officer (CCO). This role is built for someone who wants to think and operate like a commercial owner: deeply fluent in the partner's business philosophy, strategic initiatives, promotional calendar, and pricing architecture, and equally fluent in how their guest experiences the brand at the location level.

• Same-store sales growth in the assigned partner portfolio meets or exceeds target, quarter over quarter.
• Agreed-upon initiatives (promotions, pricing changes, new offerings) launch on time, on budget, and to spec across every applicable location.
• The partner's operating leadership views FEG as a proactive, insight-driven commercial partner — not a vendor to be managed.
• New location openings for the partner launch with a commercial plan (pricing, promotional cadence, guest experience standards) that is proven and ready on day one.
• A steady pipeline of tested, scalable ideas moves from single-location pilot to full-portfolio rollout.

• Develop and maintain deep working knowledge of the partner's business philosophy, strategic priorities, brand standards, and competitive positioning.
• Understand the partner's guest: who they are, what drives visitation and spend, and how the guest experience is designed to deliver on the partner's brand promise.
• Track the partner's promotional calendar, pricing strategy, and merchandising approach, and understand how FEG's offerings fit within it.
• Build and maintain trusted relationships with partner stakeholders below the president/C-suite level — regional operators, marketing leads, and field teams

• Identify and prioritize commercial opportunities (pricing, packaging, promotions, guest experience enhancements) with the clearest path to same-store sales growth.
• Partner with FEG operations, marketing, and analytics teams to design initiatives grounded in the partner's guest data and FEG's performance data.
• Monitor performance by location, diagnose underperformance, and course-correct initiatives quickly.
• Report out on sales performance, initiative impact, and forward-looking recommendations on a regular cadence.

• Develop the commercial go-to-market plan (pricing, promotional launch sequence, guest experience setup) for new locations opening within the partner's footprint.
• Partner with New Store Opening and Business Development teams to ensure commercial readiness is built into the opening timeline, not bolted on afterward.
• Capture lessons learned from each opening and feed them back into the standard playbook for that partner brand.

• Own execution of agreed-upon initiatives end-to-end: scoping, timeline, stakeholder alignment, rollout, and measurement.
• Manage multiple concurrent work streams across the partner's full location footprint, hitting deadlines without requiring escalation.
• Bring forward new and innovative commercial ideas — tested at pilot scale where possible — that can drive FEG's business across all of the partner's locations.
• Flag risks, resource gaps, or misalignment early, and bring solutions rather than just problems to the CCO.

• Act as the connective tissue between the partner and FEG's operations,…