Sales Director - New Business​/Logo Acquisition

Rely Services is a leading Business Process Outsourcing (BPO) firm founded in 1997. We partner with clients on a wide variety of outsourcing needs-project management, IT, account management, and more. Rely has a positive, diverse, and supportive culture, we look for people who are curious, inventive, and work to be a little better every single day.

• Own and drive net-new customer acquisition through structured outbound sales motions
• Build, scale, and lead a high-performing outbound sales engine (people, process, and pipeline)
• Serve as a strategic revenue driver responsible for expanding market share via new client wins, distinct from account management or renewals

• Design and execute outbound prospecting strategies across email, cold calling, Linked In, and other channels
• Personally engage and close strategic/high-value target accounts alongside team-led efforts
• Build and manage a qualified pipeline of net-new logos aligned to ideal customer profile (ICP)
• Own the full outbound sales cycle: prospecting, discovery, pitching, negotiation, and closing

• Define target account lists, ICP criteria, and market segmentation for outbound focus
• Develop territory and vertical-specific go-to-market plans
• Set quarterly/annual new logo acquisition targets in line with company revenue goals
• Identify white-space opportunities and underpenetrated markets/segments

• Recruit, onboard, and mentor outbound sales reps (SDRs/BDRs/AEs)
• Set individual and team quotas; monitor activity metrics and conversion ratios
• Conduct regular pipeline reviews, call/email audits, and coaching sessions
• Build a repeatable outbound playbook (scripts, sequences, objection handling)

• Own and optimize the outbound sales process end-to-end in CRM (e.g., Salesforce, Hub Spot, Zoho)
• Ensure accurate pipeline hygiene, forecasting, and stage-wise conversion tracking
• Implement and manage sales engagement/automation tools (e.g. Zoom Info, Apollo, Outreach, Linked In Sales Navigator)
• Define and track key metrics: outbound activity volume, meeting-to-opportunity rate, win rate, sales cycle length, CAC

• Partner with Marketing on account-based marketing (ABM), messaging, and lead-gen campaigns
• Work with Product/Solutions teams to tailor pitches and proposals to prospect needs
• Collaborate with Finance/Legal on pricing, contracting, and deal structuring
• Provide market and competitor feedback to Product/Leadership to inform positioning

• Deliver accurate weekly/monthly/quarterly forecasts on new logo pipeline and closures
• Present outbound performance dashboards and insights to leadership
• Track ROI on outbound channels and recommend budget/resource reallocation

• Strong analytical and problem-solving skills
• Excellent communication and stakeholder management
• Strong outbound/hunting mindset with demonstrated cold outreach success
• Expertise in outbound sales methodologies (e.g., MEDDIC, Challenger Sale, SPIN)
• Hands-on proficiency with CRM and sales engagement tools
• Excellent negotiation, presentation, and executive-level communication skills
• Data-driven approach to pipeline management and forecasting
• Strong people leadership — hiring, coaching, and performance management
• Proficiency in relevant tools and technologies for a Sales Director
  - New Logo Acquisition
• Ability to work in a fast-paced, dynamic environment
• Strategic thinking and business acumen
• Leadership and team collaboration

• Strong outbound/hunting mindset with demonstrated cold outreach…