Business Development Representative

We are seeking a motivated Business Development Representative to expand our medical practice’s presence across nursing facilities, rehabilitation centers, assisted living communities, and other post‑acute settings.

This role focuses heavily on lead generation, account setup and management, on‑site client support, and facility relationship development. You will be the front‑line connector between our practice and partner facilities—identifying opportunities, cultivating relationships, and ensuring smooth integration of services.

Step into a hybrid position that offers the best of both worlds—fully remote with on‑site requirements for onboarding new facilities, client meetings and relationship management. Schedule flexibility means you coordinate your schedule!

• Generate new business leads through proactive outreach, including cold calling, email campaigns, Linked In engagement, and scheduled on‑site visits.
• Use industry standard BD practices such as outbound communication, prospect qualification, and pipeline development.
• Identify high‑value facilities and stakeholders (administrators, DONs, case managers, social workers) to target for partnership opportunities.
• Maintain a steady pipeline of qualified prospects and document outreach in the CRM system.

• Develop and maintain all marketing and promotional materials to support business development efforts across target facilities.
• Create compelling, compliant healthcare content that clearly communicates the organization’s value proposition, services, and clinical outcomes.
• Design and update sales collateral, including facility pitch decks, service line one‑pagers (Primary Care, Infectious Disease, Medical Directorship, Palliative Care), capability statements and program overviews.
• Collaborate with clinical leadership to ensure all content is accurate, evidence‑based, and aligned with regulatory standards.
• Support branding consistency across all external communications and presentations.
• Identify opportunities for digital presence and outreach (email campaigns, Linked In, website content) to enhance visibility and credibility.
• Continuously refine messaging based on market feedback, facility needs, and competitive positioning.

• Oversee the onboarding of newly engaged facilities, ensuring all communication channels, contact lists, and support processes are fully established.
• Manage multiple accounts simultaneously, maintaining organized records of contacts, activities, and action plans.
• Collaborate with internal teams to ensure facilities receive consistent support and updates as part of the account activation process.
• Provide ongoing account maintenance, ensuring each facility remains engaged and satisfied with outreach and communication.
• Provide on‑site client support (as needed) for reinforcing collaboration, service introductions, orientation activities, onboarding new facilities or special initiatives requiring on‑site involvement.

• Build and sustain positive, long‑term relationships with key decision makers and staff within each partner facility.
• Maintain regular check‑ins to ensure facilities feel supported and valued.
• Gather insights from facilities about their needs, challenges, or opportunities for adding service (palliative care, infectious disease, specialty programs, medical directorships).
• Serve as the primary point of contact for facility administrators and leadership.

• Monitor key performance indicators (KPIs) such as census growth, consult volume, and facility engagement.
• Prepare and present business development reports and pipeline updates to leadership.
• Track ROI on new partnerships and expansion efforts.

• Bachelor’s degree preferred but not required; equivalent experience in sales, healthcare, or customer‑facing roles will be considered.
• 1–3 years of experience in healthcare business development, preferably in post‑acute, SNF, or medical group settings.
• Strong interpersonal and communication skills; comfortable interacting with facility leadership and clinical partners.
• Highly organized, self‑directed,…