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Sales Enablement Manager, School

Job in Springfield, Hampden County, Massachusetts, 01119, USA
Listing for: Cengage
Full Time position
Listed on 2026-06-29
Job specializations:
  • Business
    CRM System, Sales Analyst, Business Development
  • Sales
    CRM System, Sales Analyst, Business Development
Salary/Wage Range or Industry Benchmark: 78000 - 83000 USD Yearly USD 78000.00 83000.00 YEAR
Job Description & How to Apply Below

We believe in the power and joy of learning. At Cengage, our employees directly impact learners around the world by helping them discover the power and joy of learning.

About the Role

The Sales Enablement Manager drives sales productivity and effectiveness through the design, implementation, and continuous improvement of sales methodologies, training programs, coaching initiatives, and enablement technologies. This role partners closely with Sales Leadership, Revenue Operations, Marketing, and Product teams to equip sales professionals with the knowledge, skills, processes, and tools needed to achieve revenue goals.

Key Responsibilities
  • Lead the implementation, adoption, and reinforcement of sales methodologies (e.g., Challenger, MEDDICC, SPIN, Consultative Selling).
  • Develop and maintain sales playbooks, process documentation, and best practices.
  • Align sales processes with buyer journeys and organizational growth objectives.
  • Monitor methodology adoption and effectiveness through performance metrics and feedback.
  • Partner with frontline managers to establish coaching frameworks and standard processes.
  • Conduct skills assessments and identify performance improvement opportunities.
  • Support managers in delivering effective deal, pipeline, and call coaching.
  • Reinforce training through ongoing coaching programs, workshops, and field observations.
  • Serve as the business lead for sales enablement platforms and productivity tools, including CRM, conversation intelligence, learning management systems, and content management platforms.
  • Develop and deliver training on sales technologies to increase adoption and effectiveness.
  • Partner with Revenue Operations and IT to optimize workflows, reporting, and user experience.
  • Evaluate and recommend new enablement technologies that improve seller productivity.
  • Define and track enablement critical metrics, including onboarding effectiveness, training completion, tool adoption, methodology utilization, and sales performance outcomes.
  • Analyze performance data to identify gaps and recommend targeted interventions.
  • Gather feedback from sales teams and leaders to continuously improve enablement programs.
Required Qualifications
  • Bachelor's degree in Business, Marketing, Communications, or related field.
  • 5+ years of experience in Sales Enablement, Sales Training, Sales Operations, or related commercial roles.
  • Experience implementing and supporting formal sales methodologies.
  • Strong facilitation, coaching, and presentation skills.
  • Experience with CRM platforms (Salesforce preferred) and sales enablement technologies (Gong, Salesforce, Highspot).
  • Excellent project management skills.
Preferred Qualifications
  • Experience crafting onboarding programs for sales teams.
  • Ability to translate strategic goals into practical content.
  • Strong collaboration skills across cross‑functional teams.
  • Comfort with instructional design principles and adult learning methodologies.
  • Proficiency in coordinating and maintaining content libraries.
  • Familiarity with business processes used in sales organizations.
Compensation

Base pay range: ¢78,000-£83,000 USD annually. Eligible for an annual discretionary incentive bonus program; target bonus 5% of base salary.

EEO Statement

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws. Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities during our job application process.

Accommodations

If you require reasonable accommodation in our job application process, please contact us at

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